Bose Introduces New Centerpoint Surround Sound System for the Next-Generation Cadillac Escalade
FRAMINGHAM, MA--Feb. 28, 2014: Today, Bose announces its most advanced sound system ever for a Cadillac vehicle. The all-new Bose® Centerpoint® surround sound system has been precisely designed and tuned for the 2015 Cadillac Escalade. Combining the latest Bose technologies with 16 strategically placed speakers, the Bose system delivers a new level of audio performance for Cadillac’s most luxurious SUV to date.
“Cadillac has done a remarkable job integrating luxury, craftsmanship and advanced technology in the next-generation Escalade -- and we’ve worked to ensure that our sound system meets this high standard”
“Cadillac has done a remarkable job integrating luxury, craftsmanship and advanced technology in the next-generation Escalade -- and we’ve worked to ensure that our sound system meets this high standard,” said Marc Mansell, general manager of the Bose Automotive Systems Division. “The Bose Centerpoint system for the 2015 Escalade represents our best engineering and collaboration capabilities, resulting in a listening experience that you won’t find in other large SUVs -- optimizing the audio for every row and every seat.”
Bose Technologies for Better Performance
The Bose Centerpoint sound system includes new speaker designs and electronics that significantly improve audio performance over the previous Escalade.
It starts with Bose Advanced Staging Technology, applied for the first time in a Cadillac, to create a wider, more spacious sound stage -- like the experience of sitting front row at a live concert. Through a combination of Bose proprietary signal processing and five Twiddler® speakers placed across the forward cabin, music is reproduced with exceptional precision and clarity; vocals are centered, instruments are positioned to the left and right, and the sound stage is more expansive than ever before.
Additional custom Bose speakers complete the system, including:
Four 1-inch tweeters -- one in each mirror patch and one in each rear door -- for precise high-frequency reproduction. Two 5.25-inch speakers placed in each rear door to accurately reproduce a wide range of frequencies. Two 2.5-inch Twiddler speakers, one in each D-pillar, adding musical depth for rear-seat passengers. Multiple bass sources for powerful low-note performance, including two 6x9-inch woofers -- one in each front door -- and a 5.25-inch Richbass® woofer housed in a 10-liter customized enclosure. Bose engineers designed the enclosure to fit under the front-center console to avoid infringing on the Escalade’s cargo and cabin space.
For a surround-sound experience across all rows in the Escalade, Bose applied Centerpoint® 2.0 signal processing. Centerpoint 2.0 uses a proprietary Bose algorithm to analyze the stereo signal and convert it into multiple channels, enabling greater detail when reproducing music from nearly any source, including AM/FM or satellite radio, CDs and digital music files.
Bose SurroundStage® signal processing circuitry ensures a balanced, 360-degree sound field for each seating position, and compensates for off-center vehicle seating, so everyone in the vehicle experiences full immersion.
Bose AudioPilot® 2.0 technology preserves the audio experience, using a microphone in the cabin that monitors and adjusts music levels to compensate for vehicle speed and unwanted noise from the road. AudioPilot operates automatically -- there’s no need for manual adjustments.
Finally, the system is powered by a highly efficient Bose digital amplifier mounted below the rear cargo area, featuring 11 channels of equalization for premium performance with minimal distortion.
Bose and Cadillac: More Than 30 Years of Collaboration
The Bose Centerpoint surround sound system for the new Escalade builds on a history of innovation between Bose and Cadillac spanning more than three decades. In addition to the Escalade, Bose sound systems are available across the full Cadillac line-up, including the ATS, CTS, ELR, SRX and XTS. Every Bose sound system is customized uniquely for each model, integrating Bose’s proprietary approach to automotive sound.
About Bose Automotive Systems
In the early 1980s, Bose engineers created the world’s first factory-installed premium sound systems for General Motors luxury automobiles. Unlike conventional or aftermarket automotive systems, these Bose systems were specifically designed and tuned for the particular model in which they were installed, and helped transform the automobile from a hostile listening environment into a haven for music enjoyment.
Since then, Bose has developed proprietary speaker designs, advanced amplification and signal processing technologies, exclusive analysis and design tools, and technology for managing engine and powertrain sounds inside vehicles, all based on a heritage of research and engineering.
Today, Bose automotive sound systems are recognized globally as the industry benchmark for performance and customer satisfaction