Chrysler Group Puts the 2014 Cleveland Auto Show in Motion
CLEVELAND, Feb. 27, 2014: Ram Truck brand indoor Test Track makes its debut in Cleveland Perennial favorite Camp Jeep returns with the new articulation obstacle "Trail Rated Pass" All-new 2015 Chrysler 200 mid-size sedan makes Cleveland debut 2014 Dodge Journey Crossroad makes Cleveland debut Ram Truck brand display features award-winning 2014 Ram 1500 EcoDiesel with best-in-class 28 mpg fuel economy, 2014 Ram ProMaster and 2014 Ram 2500 6.4-liter HEMI® V-8 The SRT (Street and Racing Technology) brand shows off its flagship performance machine – the 640 horsepower 2014 SRT Viper GTS With comfortable seating for five and the interior space of a large car, the 2014 Fiat 500L featured in the new "Mirage" global advertising campaign (YouTube) will be on display The 'Chrysler Drive' outdoor test track features all-new 2014 Jeep® Cherokee, plus other popular vehicles from Chrysler, Dodge, Jeep, Ram and FIAT Show attendees can enter the 2014 Chrysler Group National Giveaway for a chance to win $45,000 towards any eligible Chrysler Group vehicle
Chrysler Group LLC is putting the 2014 Cleveland Auto Show in motion with three ride and drive courses – the all-new Ram Truck brand Test Track and Camp Jeep Cleveland indoors and the Chrysler Drive outdoors – as well as exciting new vehicles to experience from the Chrysler, Dodge, Ram, Jeep, SRT and Fiat brands.
The Cleveland Auto Show marks the regional debut of the all-new 2015 Chrysler 200, the 2014 Dodge Journey Crossroad and the 2014 SRT Viper GTS all of which will be on display. The show will also feature the first-ever Ram Truck brand indoor Test Track in addition to the perennial favorite, Camp Jeep® Cleveland, which returns with 25,000 square feet of off-road obstacles inside the I-X center. Just outside the show, consumers can experience the 'Chrysler Drive' ride and drive featuring vehicles from the Chrysler, Dodge, Ram, Jeep, and FIAT brands, including the all-new 2014 Jeep® Cherokee. Visitors to any of the three interactive Chrysler Group experiences can enter the 2014 National Giveaway for a chance to win $45,000 toward the purchase of any eligible Chrysler Group vehicle.
"Outside of Detroit, Cleveland is the second largest market for the Great Lakes Business Center. With a market that big, you need a big auto show presence," Michael Dragojevic, Director – Great Lakes Business Center, Chrysler Group LLC said. "At the 2014 Cleveland Auto Show we have more than 90,000 square-feet of space, including indoor and outdoor test tracks and new vehicle displays. We are showcasing great cars and trucks, as well as interactive driving courses where consumers can experience the capabilities and features of our award-winning Chrysler, Jeep, Dodge, Ram, SRT and FIAT vehicles."
All-new 2015 Chrysler 200
Exquisite style meets exceptional performance in the all-new 2015 Chrysler 200. The Chrysler 200 leapfrogs expectations for a mid-size car with an elegant exterior design, a thoughtful, beautifully crafted interior and an exceptional driving experience complements of a segment-first nine-speed automatic transmission and an all-new chassis. With estimated highway fuel economy of 35 miles per gallon; the most available safety and security features in the segment with 60; an available, best-in-class all-wheel drive system; easy-to-use, state-of-the-art technology and a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of just $21,700, the all-new 2015 Chrysler 200 is a car that customers will be proud to own, at a price they will appreciate. The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.
2014 Ram Trucks and Indoor Test Track
Auto-show goers will get the chance to see Ram trucks in action with the first-ever indoor Ram Truck Test Track. Within the 25,000 square-foot display, participants will get to ride in the award-winning 2014 Ram 1500 and experience its capabilities as they are put to the test, all while getting a bird's-eye view of the auto show from the top of the iconic Ram Mountain. Among the vehicles on display will be the 28 mpg 2014 Ram 1500 EcoDiesel, named Motor Trend "Truck of the Year." For those that need even bigger trucks, the 2014 Ram 2500 with an all-new 6.4-liter HEMI® V-8 will be on the show floor along with the Ram ProMaster, the latest entry into the full-size cargo van segment from the Ram Truck brand.
2014 Dodge Journey Crossroad, the Dodge Challenger R/T Shaker Model and More
Fresh from its debut at the Chicago Auto Show, Dodge will introduce the new 2014 Dodge Journey Crossroad to Cleveland. The three-row, seven-passenger crossover features a more rugged and capable look with distinctive new front and rear fascias, Platinum Chrome side sills and unique 19-inch Hyper Black aluminum wheels. The interior is loaded with premium finishes and features, including the 8.4-inch Uconnect touchscreen, leather-wrapped steering wheel and shift knob, power driver's seat, fold-flat front passenger seat with hidden storage bin, Liquid Graphite interior appliques and new leather seat design with sport mesh inserts. And for rough weather like the winter of 2013/2014, the 2014 Dodge Journey Crossroad also features an available on-demand all-wheel-drive system. The 2014 Dodge Journey Crossroad has a starting U.S. Manufacturer's Suggested Retail Price of $24,995, excluding $995 destination. Dodge also will showcase the 2014 Dodge Dart Blacktop and the popular throw-back 2014 Dodge Challenger R/T Shaker model.
Camp Jeep® Cleveland
The perennial show favorite, Camp Jeep, is back. Show attendees can experience the ultimate indoor off-road driving test, with the 'Trail Rated Pass,' an all new track element showcasing the vehicle's articulation and wheel travel. The 25,000-square foot exhibit replicates extreme off-road conditions to showcase the robust Trail Rated capabilities of the Jeep family of vehicles, including the 2014 Jeep Cherokee, Autobytel.com's "SUV of the Year" without leaving the showroom floor. Cleveland consumers will have a first-hand look at the capability standards of Jeep vehicles for ground clearance, traction, stability, articulation and suspension.
The Chrysler Drive
Auto show attendees can get behind the wheel of a wide array of vehicles from the Chrysler, Jeep, Dodge, Ram and FIAT brands and go for a test-drive just outside the 2014 Cleveland Auto Show venue. This hands-on activity lets consumers experience the highly capable trucks, SUVs and cars available for 2014 from Chrysler Group. Showgoers can get up close and personal with the latest vehicle designs, award-winning technology and clever features including the acclaimed Uconnect multimedia systems, the exclusive Stow 'n Go seating and storage system, thoughtful storage features like in-seat storage in the front passenger seat of select vehicles, safety and security features including the ParkSense rear park assist system, powertrains featuring the iconic HEMI engine and much more. Nearby, kids can drive in kid-sized Ram truck