General Motors provides dealers a more comprehensive view of their customers through CRM


SAN CLEMENTE, CA--Feb. 26, 2014: Leading auto dealer CRM, DealerSocket (, is proud to announce its integration with prominent auto manufacturer, General Motors, through the Dealer Customer Data Exchange (DCDE). DCDE, or the GM Dealer Customer Search, allows GM dealers to view customer information updates directly from the manufacturer from within DealerSocket CRM. This extended view includes: customer information, service history, ownership lifecycle, active and inactive vehicle data, OnStar data, and private offers. "This type of integration with an OEM is very exciting for us and our dealers", says Reuben Muinos, Director of Business Development at DealerSocket, "The ability to see which GM vehicles the customer currently owns or has previously owned is extremely valuable to a dealer. In addition, viewing GM private offers specific to a customer within our CRM makes the buying process quicker and easier for everyone."

DealerSocket has been working with the GM Dealer Technology Assistance Program (DTAP) team for over one year developing the integration. With this collaboration, GM dealers can quickly and easily access the GM database anytime they make a customer inquiry, whether it is a conquest, walk-in, phone prospect, previous sales or service customer, or internet lead.

The positive response from DealerSocket customers has been overwhelming. "This will be a huge benefit for both our sales and service staff, regardless of where a customer has done business", says Matt Casebeer, General Manager of Capitol Auto Group. "Congratulations General Motors. This is the step in the right direction!"

General Motors' Dealer Technology Assistance Program is a comprehensive program designed to support GM dealers' choice of technology. DealerSocket will continue to work with the General Motors DTAP team for additional enhancements and new integration offerings to be released in the near future. For additional information regarding DealerSocket's new Dealer Customer Data Exchange Customer Search functionality visit GM Dealersocket and contact DealerSocket at (855) 348-0107.

Watch this video now YouTube

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: