Students Go Further through Hands-On Ford College Ambassador Challenge



DEARBORN, MI--Feb. 26, 2014: Students at Boston College, Boston University, Carnegie Mellon University, Michigan State University, Northeastern University, Purdue University, University of Minnesota and University of Wisconsin will have an opportunity to Go Further with Ford Motor Company through the College Ambassador Challenge. This marketing initiative, a collaboration with internship expert and founder of Lauren Berger, is an opportunity to provide knowledge and experience to students so they are better prepared to enter the job market.

“The Ford College Ambassador Challenge is one of the most unique and innovative programs I’ve ever seen offered on college campuses,” said Berger. “It pushes students out of their comfort zone, and encourages them to think like professionals and understand how to market to their peers. The experience will change the career paths of the participants by giving them a taste of the real world.”

Students will compete in three separate challenges with the goal of attracting the most participants:

Day in the life of a college student with Ford viral video – Student teams create a one-minute video integrating a Ford vehicle and its technologies at FordCAC2014 Host on-campus speaking event – Student teams will promote a panel discussion featuring Berger and representatives from Ford and two top local employers Drive 4 UR Community event – Student teams will plan and market a one-day Drive 4 UR Community test drive with local dealers. For each eligible test drive completed, Ford will award $20 (up to $6,000) to the team’s charity of choice

The team with the highest total composite score will win $500, a Ford vehicle for one month, and an all-expenses-paid trip to Ford World Headquarters in Dearborn to meet and network with Ford executives.

Challenges run through March 31, 2014. The winning team will be announced April 7.

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2015 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: