AT&T Delivers the Future of the Connected Car With Qualcomm, Red Bend and QuickPlay


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DALLAS--Feb. 24, 2014: AT&T* today announced that three additional companies have signed on to work with the connected car industry at the AT&T Drive Studio, a first-of-its-kind connected car center for innovation and research in Atlanta.

"This is an exciting ecosystem and we are committed to leading the way to take the connected car to the next level for auto manufacturers and their drivers," said Glenn Lurie, president, AT&T Emerging Enterprises and Partnerships, AT&T Mobility. "That's the essence of the AT&T Drive Studio, to bring together the best players in the auto industry ecosystem to collaborate and create the future faster."

The AT&T Drive Studio will now include support from the following leaders in the connected car ecosystem:

Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated and a world leader in 3G, 4G and next-generation wireless technologies, intends to showcase its newly announced Qualcomm® Snapdragon™ Automotive Solutions for infotainment and telematics at the AT&T Drive Studio. Qualcomm Technologies plans to integrate these solutions with AT&T's Drive portfolio, including AT&T's global SIM, bifurcated billing, voice recognition, and the nation's most reliable 4G LTE network. RedBend - AT&T has selected Red Bend Software, a market leader in Automotive Software Management, to be a solution provider to remotely manage automotive software in the new AT&T Drive Studio. Hosted in the AT&T cloud, the Red Bend Software Management Center is a leading OMA-DM standard-based platform designed for car manufacturers to manage in-vehicle software and applications over the air with reliability and efficiency. Red Bend's comprehensive software management platform significantly reduces the time and cost for automotive OEMs to manage the lifecycle of all in-vehicle software, from head units to map content and ECUs. QuickPlay Media™ - AT&T has selected QuickPlay to develop an in-vehicle video service, the offering will be powered by QuickPlay's OpenVideo™ platform and will deliver Live Linear TV and streaming Video on Demand services to automotive manufacturers collaborating in the AT&T Drive Studio™. QuickPlay's solution will enable AT&T to provide in-car "infotainment" by delivering secure streaming of hundreds of Live Linear TV channels and hours of premium VoD content. The solution includes a configurable, customizable client application, support for adaptive streaming, complete content protection with DRM solutions like Microsoft PlayReady, user entitlements, dynamic advertising, banner ad support, multi-language support and featured content.

AT&T Drive Studio

AT&T was the first carrier to open a dedicated facility for connected car innovation and research. Called the AT&T Drive Studio, it is the premier location for creating the future of connected cars.

Located in Atlanta, the more than 5,000-square foot AT&T Drive Studio features working garage bays, a speech lab, a full showroom to exhibit the latest innovations, conference facilities, and much more. The AT&T Drive Studio integrates AT&T solutions across multiple companies and serves as a hub where AT&T can respond to needs of automotive manufacturers and the auto ecosystem at large.

AT&T Drive Studio showcases end-to-end solutions that AT&T and its contributors can provide automotive manufacturers around the world.

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