Ford Motor Company’s Quick Lane Tire and Auto Center Opens 700th Store
Ford continues the growth of its Quick Lane® Tire & Auto Center business by opening its newest store in Texas; Quick Lane now exceeds 700 stores nationally Ford is increasing investments to support continued growth with all-new advertising across media platforms Quick Lane Tire & Auto Center offers no-appointment, while-you-wait service for all vehicle makes and models
February 17, 2014 08:00 AM Eastern Standard Time
DEARBORN, MI--Feb. 17, 2014:Ford Motor Company has reached a significant milestone with its Quick Lane® Tire & Auto Center business, opening the 700th U.S. store in Texas.
“With our new Quick Lane Tire & Auto Center, our customers don’t have to sacrifice speed over quality – we can provide both”
Ford’s Quick Lane vehicle maintenance business remains one of the fastest-growing service brands in the industry. Quick Lane operators sold a record 1.4 million tires in 2013 – up 12 percent versus an industry average of 1.1 percent. In addition, Quick Lane posted record sales of nearly $800 million for 2013. Due to the brand’s success in the United States, Ford is now offering Quick Lane globally, opening more than 100 additional stores outside the U.S. where the business is also growing rapidly.
Quick Lane offers routine vehicle maintenance such as oil and filter changes, light repair services including brake repair, and tire replacements on all vehicle makes and models.
“With our new Quick Lane Tire & Auto Center, our customers don’t have to sacrifice speed over quality – we can provide both,” said Chaz Gilmore, general manager and partner of Ford’s 700th Quick Lane store located at Grapevine Ford Lincoln in Grapevine, Texas. “We have a separate service facility with a dedicated staff that can provide timely and convenient services for all vehicle maintenance and light repairs, while providing the peace of mind of factory-trained technicians and quality parts.”
“Quick Lane works for everyone – the customer, the dealer and the community,” said Frederiek Toney, vice president, Ford Motor Company and president, Ford Customer Service. “For the customer, it’s easy in, easy out, and fast, high-quality service all around. For the dealer, it provides a steady stream of new customers from all makes, a significant portion of who sometimes transition to Ford vehicle ownership. For the community, it’s another source of jobs, and represents early career experience for young technicians who develop essential trade skills before moving on to bigger jobs in the dealership repair shop.”
Quick Lane sells tires from 11 leading brands including Goodyear, Michelin and Continental, and offers the guaranteed best price on all tires sold.
Creatively reaching new customers
Due to Quick Lane’s success for Ford and its dealers, Ford is investing in the brand and looking to grow the business further.
In 2013, Ford launched its first national advertising campaign for the business, featuring “Ready to Serve” Quick Lane advisors and technicians. Ford also launched a series of all-new digital ads that show the lighter side of vehicle maintenance, humorously featuring a Quick Lane technician who seeks to improve the world by providing friendly maintenance advice to others including a police officer and a teacher.