Starting with the 2015 Legacy, Subaru of America will make available Aha Radio by HARMAN in all car models and trims
PALO ALTO, CA--Feb. 13, 2014: HARMAN announced today that its Aha Radio service will be a standard feature in all Subaru models and trims starting with the 2015 Legacy. Subaru of America, Inc. was one of the first automotive manufacturers to integrate the Aha Radio service into its vehicles. A partnership that was established through the availability of the service in 2014 Subaru Forester’s top trim levels has been consistently growing since then.
“We expect the expansion of our partnership with Aha Radio to have a positive impact on the Subaru brand and its future growth.”
Aha Radio seamlessly brings Web-based content into Subaru vehicles through a connection with an iOS or Android device. The service lets drivers access and enjoy their favorite Web-based content through their radios, turning the dashboard into an Internet gateway. Through the Aha Cloud Platform, the service delivers over 100,000 channels of podcasts, terrestrial and digital radio stations, news, entertainment, audiobooks, music, Facebook and Twitter feeds, and several location-based services in a manner that is especially familiar and intuitive to use for Subaru’s expanding driver base.
“Our partnership with HARMAN and its Aha Radio service has helped Subaru offer safe and easy-to-use infotainment content to our customers. In 2013, we had an all-time best sales year for the fifth consecutive time with 60% of our customers being new to the brand, so it is important for us to keep pace with technological change,” said David Sullivan, Marketing Strategy & Launch Manager, Subaru of America. “We expect the expansion of our partnership with Aha Radio to have a positive impact on the Subaru brand and its future growth.”
Content on Aha Radio is available in a variety of languages including English, French, Japanese and Spanish, and is now accessible in over 60 countries. Aha continually adds new stations - spanning from the most popular mainstream media to niche content - and with so much to choose from, there is something for everyone.
“We are excited to have the opportunity to make the Aha Radio service available in all Subaru vehicles. HARMAN seeks to continually provide our automotive partners innovative and value-adding solutions that future-proof the vehicles on the road today,” said David Slump, president, HARMAN Automotive Services. “With Aha Radio integrated in all upcoming Subaru models and trims, the connected car experience will be made available to more consumers who expect an improved infotainment system in their vehicles.”
In addition to the new Aha Radio service, Subaru vehicles also offer premium Harman Kardon® audio featuring an 8-channel, 12 speaker design with a high-efficiency class H amplifier. The new 2015 Subaru Legacy is the first Subaru vehicle to include HARMAN’s GreenEdge™ technology, which combines environmentally friendly designs with dramatic energy savings – without compromising premium Harman Kardon audio performance.