Infiniti's Q50 - Award Winning Technology Leader


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LONDON – Feb 12, 2014: Infiniti continues to receive accolades from some of the world’s arbiters of automotive excellence as they make the all-new premium Infiniti Q50 saloon one of their top choices.

Sixty-Nine of the world’s leading motoring journalists have recently voted the Infiniti Q50 as one of finalists for the 2014 World Car of the Year title.

In Canada, independent motoring journalists have decreed the Infiniti Q50 as 2014’s Best Luxury Car, Best New Innovation (for the aircraft industry-inspired steer-by-wire Direct Adaptive Steering) and Best New Safety Technology award for Predictive Forward Collision Warning.

Europe’s world-leading safety experts have branded the Q50 among the safest cars on the road. In the UK the car’s collision-avoidance systems have earned top marks with Thatcham, the Motor Insurance Repair Research Centre. And in the US the Q50’s world-first steer-by-wire technology has been garnered a top science award.

In the annual ‘Best of What’s New’ competition in the US, the editors of Popular Science chose Infiniti’s Direct Adaptive Steering as one of their 12 Grand Award recipients. Describing the first production steer-by-wire system as “one of the biggest steps yet” to self-driving cars.

Fintan Knight, Vice President Infiniti Europe, Middle East and Africa, said: “The Q50 has already proven itself as a true contender with automotive commentators, test drivers and independent experts who even described it as a breath of fresh air in the German-dominated luxury saloon market.”

“The Q50 is Infiniti’s standard bearer for breakthrough technology and we are delighted that so much of what we believe in has been recognised with these prestigious titles.”

The inclusion in this last stage of the WCOTY voting is a first for Infiniti – it is only over the past six years that the brand has expanded its horizons from North America and reached out across the globe.

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