Peugeot January retail sales up 22.4% on same month last year


Peugeot

Feb. 11, 2014: Fantastic Q1 offers across the Peugeot range, including Just Add Fuel™ January retail sales up 22.4% on same month last year High specification and competitive price proving popular with buyers

Peugeot Dealers have made an excellent start to 2014, and with a range of value-for-money retail offers running through this quarter, that success is expected to continue.

Using Peugeot Passport personal lease, the popular 107 city car in Access trim is available for an amazing 139 per month. That includes a 355 deposit contribution and an initial payment of only 139!

Buyers can also drive away a new Peugeot 208 Access supermini for 155. That includes a 750 deposit contribution and an initial payment of just 155.

Peugeot’s latest new model, the critically acclaimed New 308, has proved hugely popular with retail customers during January. Showcasing a stunning and contemporary design inside and out, it’s packed with desirable comfort and convenience features and available from only 14,495.

For customers who want the simplicity of a single monthly motoring cost, Peugeot’s innovative and unique Just Add Fuel™(JAF) scheme continues to prove extremely popular with buyers. In January it accounted for a quarter of all retail sales. JAF is available on 107, 208, 2008 and New 308, includes three years’ comprehensive insurance and is priced from only 135 per month.

Peugeot’s Spring offers echo the current ‘New Peugeot, Still Affordable’ advertising campaign, which January’s registration figures prove is really hitting home with new car buyers.

Peugeot’s performance in the retail sector stood at 3,553 units, which is a rise of 22.4% and the fourth largest increase of any volume automotive brand. New retail orders taken in January also were exceptionally strong, up more than 30% on last year.

Neil Moscrop, Director of Sales, Peugeot UK, commented: “In a retail market that is up 16% and an overall market that’s up just under 8%, our result is very impressive and we’re delighted by it.”

Moscrop said the most exciting element was the level of conquest sales from other brands. The 2008 currently stands at 70%, with 208 maintaining the 65% figure that it averaged throughout last year. Peugeot’s internal analysis of the registration figures also reveals a higher proportion of young male buyers than before.

Leading the Peugeot sales offensive is the brand’s latest new cars, including the critically acclaimed 2008. Dealers have been tasked with selling 18,000 this year, 10,000 of which will be in the retail segment. January’s result was a flying start for that ambition.

Moscrop continued: “On New 308 we’re looking to do 16,000 units this year and we’re ahead of that already in January, including more than doubling our retail objective.”

He added: “Our strategy for retail sales is very simple. We have a very competitive list price, one that’s lower than the sector average for each of our models. We also have a higher specification than the sector average and we try to be transparent in the way we treat our customers.”

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