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New-Car Transaction Prices Down More Than One Percent In January 2014


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IRVINE, CA--Feb. 3, 2014: Wrapping up the first month of the new year, experts from Kelley Blue Book KBB report the estimated average transaction price for light vehicles in the United States was $32,391 in January 2014. New-car prices decreased $464 (down 1.4 percent) from December 2013, while increasing $479 (1.5 percent) year-over-year.

"It comes as no surprise new-car shoppers cashed in on the holiday deals available toward the end of December, particularly from higher-priced luxury brands," said Karl Brauer, senior analyst for Kelley Blue Book. "This increase in luxury sales during the holidays often creates a drop in overall transaction prices between December and January. However, if manufacturers keep inventory levels and incentive spending in check we could see transaction prices increase throughout 2014."

Manufacturer

January

2014 Transaction Price (Avg.)

December

2013 Transaction Price (Avg.)

January 2013 Transaction Price (Avg.)

Percent Change December 2013 to January

2014

Percent Change January 2013 to January 2014

American Honda (Acura, Honda)

$27,615

$27,571

$27,086

0.2%

2.0%

Chrysler Group (Chrysler, Dodge, Fiat, Jeep, RAM)

$32,088

$32,633

$31,045

-1.7%

3.4%

Ford Motor Company (Ford, Lincoln)

$34,840

$34,364

$33,666

1.4%

3.5%

General Motors (Buick, Cadillac, Chevrolet, GMC)

$35,628

$36,319

$34,882

-1.9%

2.1%

Hyundai-Kia

$24,470

$24,038

$24,356

1.8%

0.5%

Nissan North America (Nissan, Infiniti)

$28,571

$29,256

$28,948

-2.3%

-1.3%

Toyota Motor Company (Lexus, Scion, Toyota)

$30,869

$32,226

$29,881

-4.2%

3.3%

Volkswagen  Group (Audi, Volkswagen)

$33,785

$35,664

$33,779

-5.3%

0.0%

Industry

$32,391

$32,855

$31,912

-1.4%

1.5%