Mazda January U.S. Sales: 18,813 Vehicles-Decrease of 11.8% Versus 2013


mazda3
2014 Mazda3

IRVINE, CA--Feb. 3, 2014: Mazda North American Operations (MNAO) today reported January U.S. sales of 18,813 vehicles, representing a decrease of 11.8 percent versus last year.

Key January sales notes:

Mazda6 posted another great month of sales growth with 3,172 units sold, resulting in a 47.7 percent increase, year-over-year (YOY). Mazda3 5-door continues to grow in popularity as it posted its best January ever with 2,118 vehicles sold, accounting for an increase of 16.4 percent YOY. January marked the first month of production for Mazda's new manufacturing facility in Salamanca, Mexico. Mazda Motor Manufacturing de Mexico has begun building the all-new 2014 Mazda3, which will predominantly be distributed to North America. Mazda3 inventory and mix should improve after shipments begin. SKYACTIV®1 TECHNOLOGY leads the way in fuel efficiency without compromise as Mazda's January sales were comprised of 75 percent SKYACTIV-equipped vehicles.

Mazda Motor de Mexico (MMdM) reported January sales of 2,864 vehicles, up 42.0 percent versus January of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

1 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).



Month-To-Date

Year-To-Date



















Jan  


Jan  


%


% MTD

Jan  


Jan  


%


% YTD



2014


2013


Change


DSR

2014


2013


Change


DSR

















Mazda2


907


1,543


(41.2)%


(41.2)%

907


1,543


(41.2)%


(41.2)%

Mazda3


6,234


8,074


(22.8)%


(22.8)%

6,234


8,074


(22.8)%


(22.8)%

Mazda5


1,800


1,880


(4.3)%


(4.3)%

1,800


1,880


(4.3)%


(4.3)%

Mazda6


3,172


2,147


47.7%


47.7%

3,172


2,147


47.7%


47.7%

MX-5 Miata


212


315


(32.7)%


(32.7)%

212


315


(32.7)%


(32.7)%

RX-8




1


(100.0)%


(100.0)%

1


1


0.0%


0.0%

CX-5


4,998


5,242


(4.7)%


(4.7)%

4,998


5,242


(4.7)%


(4.7)%

CX-7


-




N/A


N/A

-


-


N/A


N/A

CX-9


1,490


2,116


(29.6)%


(29.6)%

1,490


2,116


(29.6)%


(29.6)%

Tribute


-




N/A


N/A

-


-


N/A


N/A

















Total Vehicles































CARS


12,325


13,960


(11.7)%


(11.7)%

12,326


13,960


(11.7)%


(11.7)%

TRUCKS


6,488


7,358


(11.8)%


(11.8)%

6,488


7,358


(11.8)%


(11.8)%

















TOTAL


18,813


21,318


(11.8)%


(11.8)%

18,814


21,318


(11.7)%


(11.7)%

































MEMO:
































IMPORT CAR


12,326


12,479


(1.2)%



45,326


11,813


283.7%



IMPORT TRUCK

6,488


7,358


(11.8)%



6,488


7,358


(11.8)%



IMPORT TOTAL

18,814


19,837


(5.2)%



51,814


19,171


170.3%



















DOMESTIC CAR

(1)


1,481


(100.1)%



6,273


33,853


(81.5)%



DOMESTIC TRUCK

-


-


N/A



-


-


N/A



DOMESTIC TOTALS

(1)


1,481


(100.1)%



6,273


33,853


(81.5)%



Selling Days


25


25





25


25





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