Subaru Carries Sales Momentum Into January 2014


subaru

Forester sets January record - up 64%

- XV Crosstrek sets January record - up 74%

CHERRY HILL, NJ--Feb. 3, 2014: Subaru of America, Inc. has announced record January sales as it looks to continue its strong sales performance into 2014. The company, which has set sales records for the past five consecutive years, announced its best ever January sales of 33,000 vehicles, a 19% increase over January 2013.

Increased availability of the strong selling Forester and Crosstrek models helped sales as both models continued their strong performances. Subaru expects this sales momentum to continue throughout the year, with the recently announced all-new 2015 Legacy mid-size sedan set to debut at the Chicago auto show this month and more new models due to launch later in 2014.

Thomas J. Doll, president and COO of Subaru of America said; "It's great to start the year off in such positive fashion. Attending the National Automotive Dealer Association meeting last month, we could see that our retailers are in a buoyant and positive mood. We have a lot to look forward to in 2014."

William H. Cyphers, senior vice president of sales said; "Our crossover models are the mainstay of our growth but we expect our sedan models to follow that trend in 2014 with the launch of the all-new Legacy which will take that model into new territory."

Carline



% Chg


MTD

MTD

MTD

Forester

10771

6565

64.00%

Impreza

4252

4590

-7.40%

Impreza WRX

1533

1306

17.40%

Legacy

2735

3184

-14.00%

Outback

8230

8632

-4.70%

Tribeca

86

159

-45.00%

BRZ

592

463

27.90%

XV Crosstrek

4801

2764

73.70%

TOTAL

33,000

27,663

19.30%

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