Terra launches "Terra Live Music Home Sessions" with Honda Civic Coupe
MIAMI--Jan. 29, 2014: Terra, a global digital media company and content producer with a presence in 19 countries, launches "Terra Live Music Home Sessions" with the all-new 2014 Honda Civic Coupe. Building upon the success of "Terra Live Music," Terra launches a new program to connect brands with consumers nationally and locally, on and offline. This innovative program offers Terra's audience the opportunity to win a private "Terra Live Music" concert at home and a hometown tour and outing with the band, driven by the new Honda Civic Coupe.
Sweepstakes winners will be able to invite their friends to a live private concert with the band at home, taking the band on a personal tour of their hometown, visiting local attractions and exploring the city aboard a Honda Civic Coupe.
This fantastic journey will be captured via videos, photos and posts, and shared on Terra and via social media (@TerraLiveMusic, #TerraLiveMusic, #Honda#Civic and @HondaLatino.
"We are excited to build upon the success of 'Terra Live Music' and to partner with Honda to launch this brand new program," said Liz Sarachek Blacker, Chief Revenue Officer of Terra in the United States. "'Terra Live Music Home Sessions' gives our audience the unprecedented chance to invite their favorite bands into their hometown for a live taping and tour while sharing the experience online across platform with their friends and all of Terra's audience."
The winners will be announced during the first "Terra Live Music Home Session" event in mid-February with Kinky, a five-member band from Monterrey, Mexico. Kinky is one of the most significant bands in rock-electronic with high onstage energy. Known for their Hispanic spin on Techno music, the band is also part of the all-new 2014 Honda Civic Coupe #GolGol campaign with a custom song.
To enter the sweepstakes and for more information about "Terra Live Music Home Sessions", visit Terra Live Music.