BMW Group Welcomes Team USA to Munich, Bids Athletes “Good Luck” in Sochi
BMW Welt Tour, Celebratory Reception Part of Special BMW Send Off for the Sochi 2014 Olympic Winter Games
Woodcliff Lake, NJ--January 29, 2014: BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will host members of the USA Bobsled & Skeleton Federation and U.S. Speedskating teams today at its BMW Welt facility at BMW Group’s headquarters in Munich as part of a “Good Luck” send off prior to the Sochi 2014 Olympic Winter Games. More than 100 Team USA athletes and representatives will be invited to this special reception and dinner later this evening. Festivities will include a special address by USOC Chief of Sport Performance Alan Ashley, traditional German-themed entertainment and a tribute video to help the team prepare to compete in the 2014 Winter Games.
BMW has also invited all Team USA athletes currently in Munich for USOC team processing to tour its BMW Welt facility for a full BMW brand experience.
In addition, a special banner for Team USA athletes will be displayed at the BMW Welt as a result of BMW’s recent Tweet Your Support campaign, a social activation designed to promote support and enthusiasm for the 2014 U.S. Olympic and Paralympic Teams. In the fall, supporters had the chance to send their well wishes to Team USA on Twitter using the hashtag #BMWtweets4USA. Their tweets have been used by BMW in the development of a unique fan-created piece of art for the team.
Located directly adjacent to the BMW company headquarters in Munich, BMW Welt is the delivery center for new BMW automobiles and serves as a showcase for the BMW Group and its four brands. BMW Welt features product exhibitions, automobile and motorbike displays, and numerous interactive exponents to educate visitors on the world of BMW, BMW M, BMW i, BMW Motorrad, MINI, Rolls Royce Motor Cars and Husqvarna Motorcycles.
As part of its commitment to Team USA, BMW is applying its resources and technologies to support and develop the training and performance goals of Team USA athletes and hopefuls. After more than two years in development, BMW collaborated with the USA Bobsled and Skeleton Federation to completely redesign the two-man bobsled for use by the athletes of Team USA. In October 2013, a fleet of six new BMW U.S. two-man bobsleds were delivered to Team USA with the hopes of aiding Team USA in its pursuit to recapture Olympic gold for the first time in the two-man bobsled event since 1936.