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Dominion Dealer Solutions’ Equity Mining Solution Chosen by Mazda North American Operations


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NORFOLK, VA--Jan. 27, 2014: Dominion Dealer Solutions, industry leader in equity data mining, automotive marketing, CRM, DMS, lead generation, reputation and inventory management, today announced that its equity tool, DealActivator, has been chosen by Mazda North American Operations (MNAO) as the single endorsed partner of equity mining solutions to its retailers nationwide. Dominion Dealer Solutions is a division of Dominion Enterprises.

“DealActivator identifies customers in positive equity positions resulting in greater owner loyalty, improved inventory turns and increased lifetime customer value. DealActivator also provides our Mazda dealers with information that generates greater customer interest and maximizes traffic opportunities, which increases closing ratios and gross profit.”

"We are gratified by Mazda’s selection of our Dominion DealActivator equity lead generation tool for its retailers. We look forward to collaborating with Mazda to enhance its retailers' business performance," said Robert Berndt, president of Dominion Dealer Solutions.

DealActivator mines the retailer’s database for highly qualified equity customers from sales and service, delivering data to the dealer daily. DealActivator also provides customized support email and direct mail campaigns from each retailer to these customers. MNAO has chosen this program as part of its nationwide retailer-sponsored opportunities. DealActivator improves sales and customer loyalty through previously untapped equity customers.

Ron Stettner, vice president of sales, MNAO, said, “DealActivator identifies customers in positive equity positions resulting in greater owner loyalty, improved inventory turns and increased lifetime customer value. DealActivator also provides our Mazda dealers with information that generates greater customer interest and maximizes traffic opportunities, which increases closing ratios and gross profit.”

Dominion’s DealActivator provides competitive advantages to local retailers by harvesting current customers from the DMS, creating a new sales initiative in the service drive, and then delivering the best possible prospects by pushing customers into the market early. DealActivator also makes contact with a retailer’s best customers by utilizing automated multichannel messaging that sends pre-qualified buyers directly to the showroom, thus driving significant revenue and ROI.