Shop-Click-Drive'Gains Traction with GM Dealers
DETROIT--Jan. 25, 2014: More than a third of GM’s 4,300 U.S. dealers are now offering or enrolling in “Shop-Click-Drive,” the online shopping tool that enables Chevrolet, Buick, GMC and Cadillac dealers to combine the convenience of the Internet with personal customer service.
Launched nationally on Nov. 6, 2013, “Shop-Click-Drive” lets consumers choose a specific vehicle, get estimated pricing, review available incentives, learn about and choose financing and insurance products, get information about their trade-in and apply for financing, all online. To date, GM dealers have sold more than 1,800 vehicles using this tool.
“We wanted to be among the first dealerships to market with ‘Shop-Click-Drive’ because it provides the experience that our customers expect from retailers,” said Dan Endress, director of digital marketing, Paddock Chevrolet in Kenmore, N.Y.
“’Shop-Click-Drive’ gives the customer control of their buying experience and makes it easier for us to focus on building a relationship with them,” Endress said. “In a retail environment where it’s become harder to differentiate yourself from the competition, ‘Shop-Click-Drive’ is a refreshing addition to our marketing arsenal.”
Paul Masse Buick-GMC in Woonsocket, R.I. has seen “Shop-Click-Drive” shorten transaction times.
“We sold a new Buick Encore within 48 hours of implementing ‘Shop-Click-Drive,’” said Scott Wellington, dealership vice president. “The customer visited our website, clicked on the icon, filled out her trade-in information and her credit application and scheduled her delivery. She came to the dealership; we appraised her Hyundai, completed the financing and delivered her new Encore with no hassles on either side.”
Chevrolet, Buick, GMC and Cadillac dealers in 47 states now offer “Shop-Click-Drive.” To learn more and to see the list of participating dealers, visit ShopClickDrive.