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Kia becomes first automaker to reimburse dealers for tech fees, redemption pool


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NEW YORK--Jan. 24, 2014: Kia dealers can now choose from among three HookLogic product packages, all of which are DAS eligible. Packages include HookLogic’s Web2Show and Lead2Show products.

“To know that so many dealerships will have the opportunity to drive the highest intent buyers into their showroom and validate their sales through our technology is exciting.”

Kia is now the first manufacturer to set up a reimbursement program for both HookLogic’s monthly technology fee and a pool of redemptions. The HookLogic packages for which Kia is offering to reimburse its dealers range in price from $490 per month to $999 per month.

“We already have positive relationships with many KIA dealerships across the country but this opportunity with KIA Motors of America allows us to reach a vast array of dealers with whom we might not have otherwise had the opportunity to connect,” said HookLogic President, Automotive David Metter. “To know that so many dealerships will have the opportunity to drive the highest intent buyers into their showroom and validate their sales through our technology is exciting.”

Kia dealers that utilize the ContactAtOnce Chat and CallSource DealerSaver solutions will receive free integration when they sign up with HookLogic. In addition to those benefits with Web2Show and Lead2Show, Kia dealers will also receive HookLogic Sales Reports powered by Polk. This will give participating dealers the ability to directly attribute sales to their digital strategies.

HookLogic, the global leader in commerce search advertising, enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. Network partners and advertisers including Expedia, Target, Dealer.com, Chrysler, Intel, Kia, Newegg and Rakuten Shopping use HookLogic to increase sales and monetize site traffic with industry-leading solutions such as Retail Search Exchange, TravelAds, and AutoHook. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London.