McLaren Automotive Expands Sales Network With Announcement Of McLaren Bangkok


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LONDON – Jan 24, 2014: McLaren Automotive continues to grow and strengthen the global retailer network with the appointment of the latest retail partner in Thailand. McLaren Bangkok is the eighth location in Asia for the British high performance sports car brand, and marks the 30th market worldwide.

McLaren Bangkok will be operated by Niche Cars Co. Ltd., which boasts extensive market experience, and are leaders in the sourcing and sale of luxury and performance cars throughout Thailand. The latest location to be added to the McLaren Automotive retail portfolio will be located in the Siam Paragon luxury shopping mall in the country’s capital, which is one of the largest shopping centres in Asia.

Commenting on the appointment, Mirko Bordiga McLaren Automotive Regional Director for Asia-Pacific explains:‘We are extremely pleased to announce our latest retail partner in the region, which will bring the McLaren brand to Thailand. The Asia-Pacific region has seen rapid growth recently with the significant expansion of our retailer network, and further strengthens our brand presence globally.’

Vittawat Chinabarramee, Managing Director of Niche Cars Co., Ltd added: "We are delighted to be appointed the representative for McLaren in Thailand. The McLaren brand has been making history on the track for 50 years, and the cutting-edge Formula 1 expertise and technologies now feature on a stunning range of high performance sports cars. It is with great pleasure that Niche Cars Co., Ltd can bring the 12C and, most notably, the limited edition McLaren P1™ to all car enthusiasts who are most eager of the brand’s presence here in Thailand."

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