The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Automotive Floor Mat Maker WeatherTech will Run Ad during the Super Bowl

weather mat

BOLINGBROOK, IL--Jan. 23, 2014: Automotive floor mat manufacturer WeatherTech has purchased a 30-second spot for their You Can't Do That ad to air on the Fox Network coverage of Super Bowl XLVIII, February 2, from MetLife Stadium in East Rutherford, New Jersey.

The purchase of the ad time by WeatherTech represents a sizeable marketing investment for the Bolingbrook, Illinois based manufacturer and distributor of automotive accessories. The company known for their revolutionary DigitalFit FloorLiner automotive floor mats, which are sold worldwide, is using the ad time to further increase the brand awareness and reinforce their Made in America business philosophy.

"We have been thinking about buying ad time during the Super Bowl for the past three years," David MacNeil, founder and CEO of WeatherTech said. "With our confidence in the improving economy and the reach of over 111 million viewers that the Super Bowl coverage provides, we thought it was the right time to make the investment. It is a big outlay for our company, but we are looking at as an investment in our brand as well as in the future of our employees and their families. The huge Super Bowl audience was the deciding factor for us to make such a large marketing commitment."

The WeatherTech commercial is entitled You Can't Do That.

"Our You Can't Do That commercial is meant to evoke a strong reaction from the viewer on our commitment to produce the best automotive products on American made machines with domestically sourced raw materials manufactured by American workers right here in Bolingbrook, Illinois," MacNeil continued. "I think the You Can't Do That spot is a bold statement about our company's strong belief in manufacturing and creating jobs right here in America. I think it is going to shock a lot of people watching in their living rooms and bars around the world."

The spot is scheduled to run within the second quarter of the game.