Multiple Exhibits Showcase the Capability and Quality of Chrysler Group Products at the Houston Auto Show
AUBURN HILLS, MI--Jan. 22, 2014: Chrysler Group LLC returns to the 2014 Houston Auto Show with a variety of vehicle driving experiences. The Ram Truck brand will debut an interactive 25,000-square-foot test track featuring the 2014 Ram 1500, named MotorTrend magazine's "Truck of the Year" and given the highest honor by the Texas Auto Writers Association (TAWA) as the "Truck of Texas™" in 2013. Those looking for more family-oriented fun will have the opportunity to experience Camp Jeep®, the Chrysler Drive and kid-sized Jeep and Ram Truck brand vehicles at the Kids Fun Zone.
"We are thrilled to offer these driving courses so consumers can get behind the wheel and experience the impressive capabilities and features of our award winning Chrysler, Jeep, Dodge, Ram truck, and FIAT vehicles," said Michael Curmi, Head of Experiential Marketing, Chrysler Group LLC. "Consumers visiting our driving experiences also have the opportunity to win our national vehicle giveaway contest."
The Chrysler Drive provides a no-pressure, no-hassle opportunity to test drive and evaluate the latest models from Chrysler, Jeep, Dodge, Ram and FIAT at no additional charge.
The Ram Truck brand test track is an interactive adventure zone that demonstrates the power and capabilities of the pickup trucks created for every job. Professional drivers steer through the interactive course featuring the iconic Ram Mountain, allowing passengers to experience the capabilities and quality of a Ram truck, from various heights and landscape simulations.
Camp Jeep is the ultimate indoor off-road driving test. The 25,000-square foot exhibit will give auto show attendees a chance to experience the extreme off-road capabilities of Jeep vehicles including the 2014 Jeep Cherokee, Autobytel.com's "SUV of the Year" without leaving the show floor. The course will be comprised of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. The Camp Jeep experience/track is intended to demonstrate the robust Trail Rated capabilities of Jeep vehicles. This provides consumers a first-hand look at the capability standards of Jeep vehicles for ground clearance, traction, stability, articulation and suspension.
Also, fresh from a highly successful debut at the North American International Auto Show in Detroit, the Chrysler brand display will include the 2015 Chrysler 200. The Jeep brand has chosen Houston as the site for unveiling a lineup of new special edition Jeep vehicles and the display will also feature a Willy's Edition Jeep Wrangler - this edition traces Jeep's roots back to WWII when the first civilian Jeep ("CJ") vehicles reached the public in 1945, and dutifully served the U.S. military with its durability and ruggedness.
The Houston Auto Show, produced by the Houston Automobile Dealers Association, brings the global automotive world to Texas to allow consumers to see, touch, drive and experience the auto industry's latest and greatest offerings, all under one roof. Each of the Chrysler Group brands will offer something for Houston Auto Show attendees to enjoy. The Chrysler Group experiences at the Houston Auto Show will be open daily from Wednesday, Jan. 22 through Sunday, Jan. 26 at the Reliant Center.