2011 PGA Champion Keegan Bradley and His Father, PGA Professional Mark Bradley, to Serve as Ambassadors, Promoting National's New "Go Like A Pro" Mobile Experience
ORLANDO--Jan. 21, 2014: National Car Rental, the Official Rental Car of the PGA of America, and the PGA today announced the launch of the National Car Rental PGA ProAm Series at the 2014 PGA Merchandise Show. Keegan Bradley, the winner of the 2011 PGA Championship, and his father, PGA Professional Mark Bradley, will serve as ambassadors for the Series. The father-son team will also promote the National "Go Like A Pro" mobile experience, a customized, golf-themed tour bus that will travel to events throughout the ProAm Series.
National has created the ProAm Series to help further the PGA's mission to grow interest and participation in the game of golf at local levels by, for the first time, linking together 82 new and existing amateur tournaments across the 41 PGA of America Sections nationwide. The series will run February through October, and one of the 82 winning teams will be randomly selected to receive a VIP golf experience with Keegan and Mark Bradley.
The National Car Rental PGA ProAm Series will be supported by print, social media and digital marketing campaigns, featuring Keegan Bradley.
"Many of our business travel customers have a passion for the game of golf, so we wanted to create a tournament series that would draw excitement and participation nationwide among amateur golfers at the local level," said Rob Connors, assistant vice president of brand marketing, National Car Rental. "Also, as an Official Partner of the PGA of America, one of our goals for the ProAm is to celebrate the hard work and talents of the PGA membership. We are thrilled that Keegan and Mark Bradley will be working with us to spotlight the efforts of local PGA Professionals across the country."
National's "Go Like A Pro" mobile experience will be managed by IMG Live and will provide on-site activities for golf fans at select ProAm Series tournaments and events. The traveling tour bus will feature state-of-the-art Trackman swing analysis, allowing participants the opportunity to see how their swing compares with Keegan's, some of the golf industry's newest demo clubs, a club re-regripping service, and a Keegan Bradley replica golf bag. Mark Bradley will lend his years of experience as a PGA Professional by offering participants online golf tips for common swing flaws at PGA National Car.
"The National Car Rental PGA ProAm Series provides an exciting opportunity for PGA Professionals and thousands of amateur golfers across the country to experience high-profile events at the grassroots level," said PGA President Ted Bishop. "We are delighted to partner with National Car Rental and are pleased to have the support of the father-son PGA Professional team of Keegan and Mark Bradley."
"Practically all my life I've been proud that my father is a PGA Professional," said Keegan Bradley. "Now I'm really excited to partner with National Car Rental and be a part of the effort that he and 27,000 teaching pros are making to grow the game on such a massive scale." Keegan Bradley is currently ranked 22nd in the official World Golf Ranking, while Mark is the PGA director of instruction at Jackson Hole (Wyo.) Golf and Tennis Club.
National is the Official Rental Car of the PGA Championship and the Senior PGA Championship presented by KitchenAid, and an Official Partner of the 2014 Ryder Cup. Additionally, National is the title sponsor of the National Car Rental PGA Assistant Championship.