Lotus F1 Team Brokers Saxo Bank Deal
HELLERUP, Denmark--January 20, 2014: Saxo Bank, a leading online trading and investment specialist, is proud to announce that it will be a new business partner of the Lotus F1 team in 2014.
Through this partnership, Saxo Bank gains unique access to the Lotus F1 Team and its portfolio of partners including Microsoft, Clear and Rexona from Unilever and The Coca-Cola Company. The Lotus F1 Team brand will also be harnessed through Saxo Bank's promotions.
During the week of the announcement, a show car from Lotus will be exhibited at Saxo Bank's spectacular seafront headquarters in Hellerup, Copenhagen.
Eric Boullier, Lotus F1 Team, Team Principal, said:
"We are delighted to begin a relationship with Saxo Bank, a fast-growing online trading and investment specialist who have demonstrated strong support in sport through sponsorships in the world of cycling at the highest level with Team Tinkoff-Saxo. Saxo Bank is taking an exciting and proactive approach to this new partnership with Lotus F1 Team and we are looking forward to enjoying a long and fruitful relationship."
In a joint statement Kim Fournais and Lars Seier Christensen, co-CEOs and co-founders of Saxo Bank, said:
"Saxo Bank is excited to have the opportunity to diversify its sporting partnerships, which now forge close ties to two of the world's most popular sports. The philosophy and ambitions of Saxo Bank resonate closely with those of Lotus F1 Team, a team which has emerged as a genuine challenger in a sport which is dominated by bigger and more established players. We look forward to being a key partner of Lotus F1 Team as they embark on the new season and will be supporting them trackside over the coming year."
This new sponsorship deal with Formula One marks a continuation of Saxo Bank's allegiance with the sporting world, having sponsored the UCI ProTour cycling team Tinkoff-Saxo and Riis Cycling (now Tinkoff Sport) since 2008.