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Fallbrook Technologies, Inc. Invests in Further Growth of NuVinci


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CEDAR PARK, TX--Jan. 17, 2014: Based on strong market response to the NuVinci N360™ and Harmony™ product lines, Fallbrook Technologies, Inc. (Fallbrook)—inventor of the NuVinci continuously variable planetary (CVP) technology—is continuing its European expansion. In today’s global bike market, consumers are requiring ever-increasing functionality and an improved experience, and OEMs and Fallbrook are responding. Based on this demand, Fallbrook has added two new positions in Europe: Sales Manager of Northern Germany and Marketing Manager, Europe. In addition, Lennart van Houwelingen, previously Sales Representative, Netherlands, has been promoted to Sales Manager, Benelux, thereby expanding support in the region. An additional sales position, located in Southern Germany, will be announced in the near future.

“Consumers and OEMs throughout the European bicycling community are making it clear that the smooth shifting and comfort of the NuVinci technology are trends that will continue to grow in popularity. By Transforming Gears into Spheres,™ NuVinci technology is poised to change the future of shifting.”

Filling the two newly added positions are Ralf Brendemühl (Sales Manager, Northern Germany) and Daniel Bley (Marketing Manager, Europe).

Ralf Brendemühl has significant experience in the cycling industry. Most recently, he served as Sales Representative for Bico Zweirad Marketing GmbH and previously worked with Rose, Specialized, and Bergamont. “I have closely followed the development of NuVinci technology during my past business activities,” noted Brendemühl. “Now I’m looking forward to further supporting and establishing the position of NuVinci products in the market.” Brendemühl lives near Hamburg, Germany, and this will facilitate his servicing of OEM partners and dealers in Northern Germany.

Daniel Bley is also an industry veteran. He previously worked for more than seven years with the German bicycle brand Canyon, where he started Canyon’s marketing department and headed up their global marketing efforts. “I am delighted to be working within the industry that I know so well, and especially pleased to be working with Fallbrook because of its innovations in the area of consumer experience,” said Bley. Bley will be responsible for managing marketing programs in Europe. Bley will operate from his hometown of Bonn, Germany.

"Adding two experienced industry professionals is our response to the growing demand for NuVinci technology—the N360 bicycle drivetrain and the Harmony automatic electronic shifting system,” stated David Hancock, Fallbrook's Executive Vice President responsible for the Bicycle Division. “Consumers and OEMs throughout the European bicycling community are making it clear that the smooth shifting and comfort of the NuVinci technology are trends that will continue to grow in popularity. By Transforming Gears into Spheres,™ NuVinci technology is poised to change the future of shifting.”

Bley will be present at the Velofollies event in Kortrijk, Belgium, January 17-19, 2014. Brendemühl can be contacted at ralf.brendemuhl@fallbrooktech.com and Bley at daniel.bley@fallbrooktech.com.

van Houwelingen, now Sales Manager, Benelux, has worked for Fallbrook for three years. With more than 10 years in the bicycle industry, van Houwelingen previously worked for AGU B.V., and for a bicycle retailer in Breda. In his new role, he will now be able to add additional sales reach for Fallbrook in the Benelux region.