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SVM Brings Customer Loyalty and Incentive Solutions to the Automotive Industry at 2014 NADA Convention & Expo


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CHICAGO--Jan. 16, 2014: SVM, a global leader in providing promotional, loyalty and incentive solutions, will be exhibiting at the 2014 National Automobile Dealers Association Convention & Expo (NADA) January 25-27 in New Orleans at booth 3101.

SVM will offer information, insight and product solutions targeted at increasing test drives, showroom traffic and service appointments, as well as new strategies on how to improve the lifetime value of customers by enhancing retention and appreciation. By focusing on these unique SVM solutions, dealer personnel can leave New Orleans armed with new ways to boost their business.

"We are eager to showcase incentive and loyalty solutions that are effective tools proven to drive marketing and promotional program success for auto dealers," said Jim Speir, vice president of sales for SVM. "The NADA convention is one of the industry's most respected events, and we look forward to introducing automobile dealers to new solutions for their marketing challenges."

Auto dealers have benefited from using SVM's gasoline reward and promotional cards as the basis for their customer incentive programs. Through exclusive relationships with top gasoline brands like Exxon, Mobil, Chevron, Texaco, Sunoco, 76 and BP, SVM offers specialized fulfillment, creative promotional card economics, cobranding and customization options, and flexible denominations. Other SVM incentive products available to auto dealers include gift cards, network prepaid cards, reward cards, eGift and award codes.

In addition to highlighting its gasoline and promo card offerings at the NADA expo, SVM will feature FuelCircle, the first-ever loyalty program that aligns a coalition of merchants offering free gasoline rewards that are redeemed at a nationwide network of major gasoline brands. The FuelCircle brand was introduced in 2013, and with nearly 40,000 retail gasoline stations in its redemption network, the FuelCircle loyalty platform is revolutionizing the way merchant operators from nearly every channel of trade can use gasoline rewards.

FuelCircle enables auto dealers to easily integrate the power of free gasoline into their existing marketing and advertising plans. As a points-based program, each point has an underlying value in free gasoline, which is delivered on the reloadable FuelCircle Reward Card and used to redeem free gasoline directly at the pump. FuelCircle is an innovative and effective solution for auto dealers looking for a unique way to thank top customers or offer a more significant fuel-based reward for a new car purchase or lease.

Booth visitors will receive a scratch-off card to win prizes like $25 gas cards, $5 award codes, and a grand prize of a free incentive package worth $1,500, that can be used for a dealership test drive promotion or other qualifying incentive promotion. Attendees will also have the opportunity to take a quick survey to receive a $5 award code card.