Honda Launches "Gol! Gol!" Hispanic Campaign for 2014 Civic Coupe
TORRANCE, CA--Jan. 16, 2014: Honda is launching the company's latest Hispanic effort for the significantly enhanced 2014 Honda Civic Coupe that went on sale in early December of 2013. The campaign, which focuses on the Civic Coupe's fun, youthful and stylish attributes, airs on Spanish network and cable TV, and also includes a 2-minute online video with supporting digital advertising units.
Known for their Hispanic spin on Techno music and crossover appeal to English-speaking audiences, the band Kinky was tapped to produce a song written exclusively for the new Honda Civic Coupe. The song, "Cancion de Futbol," is the centerpiece of the campaign. The result is an infectious tune that Honda hopes will capture the passion of futbol fans everywhere. The song will also be released on iTunes later this year.
"The 2014 Honda Civic Coupe is a fresh, young vehicle with fun in its DNA," said Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc. "The new "Gol! Gol!" campaign evokes the same youthful spirit as the Civic Coupe to connect with Honda and futbol fans alike."
The advertising spots and online videos, directed by famed Mexican actor and filmmaker Diego Luna, depict a couple of young futbol fans heading to the game in their brand new 2014 Honda Civic Coupe. As they bop their heads to the song on the radio (Kinky's Cancion de Futbol), they look around and notice others are joining in on singing the chorus. Everyone they pass is singing the song, including former Monaco, Barcelona, and NY Bulls futbol superstar Rafa Marquez, who recently won his first domestic title in Mexico for Team Leon. The spot ends as they arrive at the stadium, where thousands of fans also join in singing the song.
Continuing its outreach to the Latino community, Honda will also launch the new Spanish-language Twitter feed @HondaLatino, which will kick off with the #GolGol campaign. In 2014, Honda will sponsor the "Terra Live Music: Home Sessions", bringing music and adventure on the road to Latinos across the country. Through this program, Honda and Terra will give two users a chance to tour a city with their favorite band in the all-new Honda Civic Coupe. More contest details will be announced later this month.