Peugeot Launches 'New Peugeot - Still Affordable' Brand Marketing Campaign
LONDON – Jan 15, 2014: Peugeot’s new brand advertising campaign ‘New Peugeot - Still Affordable’ arrives on Britain’s TV screens tonight, focusing on its twin strengths of exceptional design and affordability.
The 30 second-long film features many of Peugeot’s models, including the 208 hatchback, 2008 Compact Crossover, and the 3008 Crossover.
“During the last 12 months we have implemented a strategy which, backed by great new product, high quality, well-specified cars which are all still affordable – is proving popular with customers. This new campaign is about communicating that to the British public – qualities that will continue in 2014.” explained Chris Cheetham, Peugeot’s Head of Brand Advertising and Retail Communications.
Called ‘New Peugeot - Still Affordable’, the film poses the question – What is the point of designing a beautiful car if nobody can afford to run it? Answers come in the form of 208, 2008 and 3008 models available via Peugeot’s unique ‘Just Add FuelŪ’ package for which the Brand has become synonymous.
‘Just Add FuelŪ’ is a cost effective and peace-of-mind package, which covers all major motoring expenses, including 3 years’ road fund licence, comprehensive insurance, road tax, warranty, roadside assistance cover and vehicle servicing, in convenient fixed monthly instalments. It remains popular with customers, especially in major city areas – which allows motorists from the age of 21 to get into a brand new car in an ‘inflation proof’ three year package.
The commercial will be seen on terrestrial TV between now and March. It is directed by award-winning film maker Wifred Brimo and produced by acclaimed advertising company Wanda Productions.
Peugeot’s popularity with UK retail customers went from strength to strength during 2013, with retail registrations up by nearly 7,000 units.