Bentley's Record Year - Posts 19% Global Growth
CREWE, UNITED KINGDOM – Jan 9, 2014: Bentley Motors has firmly reinforced its position as the leading manufacturer of luxury vehicles in the world after announcing a 19% increase in global deliveries in 2013. 10,120 cars were delivered, the highest figure in Bentley’s 95-year history, against 8,510 in 2012.
The Americas region continued its impressive performance and number one market position, while Asia Pacific, the Middle East and Europe, particularly Germany and the UK, posted substantial gains over the previous year. The global sales network also increased by 11%, to 193 showrooms.
Commenting on the results, Bentley’s Chairman and Chief Executive, Dr Wolfgang Schreiber, said:
“2013 marks our fourth consecutive year of double-digit growth, establishing ourselves as the most sought after luxury car brand in the world. We continue to win new customers and we are confident that 2014 will be another successful year for Bentley. People all over the world love the unique combination of luxury and performance of our cars.”
New models were critical to this success. In 2013 Bentley launched the new Flying Spur, the fastest and most powerful Bentley four-door model ever. In the final four months of 2013, with full availability of the new model, Bentley delivered 2,005 Flying Spurs to customers - a phenomenal reception, considering the average yearly sales of 2,700 cars of its predecessor, the Continental Flying Spur, during its seven year tenure.
Deliveries also commenced for Bentley’s open-top performance flagship, the Continental GT Speed Convertible. The Continental family now has four distinct models, with the recently unveiled GT V8 S added to the range. This gives V8 customers a choice for the first time.
According to the latest figures, Bentley’s full year market share performance in the luxury segment rose by three percentage points, taking it to 25%, a market leading position in a segment that decreased by 6%.
Bentley’s number one market throughout 2013 was the Americas region, finishing the year delivering 28% (3,140 cars) more cars than 2012 (2,457 cars), and 31% of the total deliveries. China remained the second biggest market, with 2,191 cars delivered in total over the year, against the previous year (2,253 cars).
In Europe, deliveries were up by 11%, with 1,480 cars delivered to customers. Bentley’s home market, the UK, also saw impressive gains, delivering 1,381 cars, a 25% increase on 2012 (1,104 cars). Overall, this means that 86% of Bentley’s cars were shipped abroad.
Bentley’s growing presence in the Middle East and Asia Pacific resulted in deliveries hitting a record high in both markets.
Performance was strengthened in the Middle East by Bentley’s flagship model, the Mulsanne, with model sales up by 38%, and total deliveries increasing by 45% (1,185 cars) on 2012 (815 cars).
In Asia Pacific, deliveries rose by 26% (452 cars) on the previous year (358 cars), driven by success of the two-door Continental GT model line. Finally, Japan saw growth of 53%, delivering 291 cars against a total of 190 cars in 2012.
Bentley’s success was driven by increases across all model lines.