Ford CV Sales Soar In 2013
BRENTWOOD, UNITED KINGDOM – Jan 8, 2014: Ford commercial vehicles continue to go from strength to strength, as the Blue Oval records its 48th consecutive year of market leadership in the UK, and with best sales results since 2009.
Ford Transit has led the UK commercial vehicle sector from launch in 1965 and Ford’s CV market leadership remains unchallenged since with a 20.9 per cent share for the full year in 2013.
According to official Society of Motor Manufacturers and Traders’ figures, total sales of Ford CVs were up from 66,457 in the full year 2012 to 72,238 for the full year 2013.
Andy Barratt, Ford of Britain sales director, said: “Ford’s CV range is the best ever, offering class-leading vehicles in all key segments, with further exciting models to come.
“The after-sales experience provided by the UK’s largest dealer network together with the huge investment into Ford’s UK commercial vehicle range has helped to deliver the best CV sales figures in four years. Significantly, the increasing strength of that business reflects in a growth in retail demand and a reduction of rental share.”
Combined Ford Transit and Transit Custom sales increased by more than 11.0 per cent year-on-year, from 52,441 in 2012 to 58,446 in 2013. Transit Custom sold 10,939 in its first full year on sale.
Ford Ranger sales increased by more than 50 per cent year-on-year from 2,818 to 4,310, while Fiesta Van sales increased by almost 20.0 per cent from 3,172 in 2012 to 3,792 in 2013 to maintain segment leadership with more than 58.0 per cent share.
Ford is mid-way through the complete transformation of its commercial vehicle range, with the introduction of the all-new one-tonne Transit Custom in late 2012 and the all-new Transit Connect in late 2013. Ford is set to launch the all-new two-tonne Transit and all-new Transit Courier by the summer of 2014, to complete the new four-vehicle Transit line-up.