Ambarella Unveils HD 360° View Automotive Camera Solution


2014 International CES

SANTA CLARA, CA--Jan. 6, 2014: Ambarella, Inc., a leading developer of low-power, HD video compression and image processing semiconductors, today introduced the MotorVu™ 360 automotive surround view and recording reference design. The new MotorVu™ 360 reference design features four full 1080p30 HD camera modules that can be embedded at the front, rear and side mirrors of the vehicle, providing 360° surround view for driving or parking assistance as well as simultaneous four-channel “black box” recording of road incidents. MotorVu™ 360 will be demonstrated during CES 2014 in Las Vegas from Jan. 7-10th.

“The MotorVu™ 360 reference design combines 360° video surround viewing with full HD recording for the next generation of automotive camera systems”

“The MotorVu™ 360 reference design combines 360° video surround viewing with full HD recording for the next generation of automotive camera systems,” said Fermi Wang, president & CEO of Ambarella. “It further expands Ambarella’s automotive product offering providing exciting new capabilities for the growing automotive camera market.”

MotorVu™ 360 is enabled by the new Ambarella B5 family of receiver/transmitter companion chips that supports transmission of video data across low-cost, flexible cables with low latency. The B5 chips can also be used in dual channel configurations for front and rear view automotive camera applications. MotorVu™ 360’s main processor is the Ambarella A9 SoC that performs image processing, surround view generation and H.264 compression with exceptional quality. The reference design includes a full Software Development Kit (SDK) with complete camera recording applications and support for a wide range of CMOS sensors.

MotorVu™ 360 Feature Summary

Based on Ambarella A9 camera SoC and B5 receiver/transmitter companion chips Four-channel full 1080p30 HD video recording with “black box” feature set Independent exposure, white balance and image processing parameters for each camera High quality surround view generated by dedicated hardware inside A9 SoC for optimal real time performance Dual core ARM® Cortex™-A9 CPUs provide the performance required for advanced applications, including Advanced Driver Assistance Systems (ADAS) and wireless connectivity A rich set of interfaces allows for compact designs with support for USB 2.0, HDMI®, and SDXC SD™ card


The MotorVu™ 360 reference design will be available for qualified customers during Q1, 2014. Pricing information, A9 and B5 specifications may be obtained directly from Ambarella at Ambarella.

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: