Mitsubishi sets New Auto Import Sales Record
MELBOURNE – Jan 6, 2014: Mitsubishi Motors Australia Limited sold 71,528 units in 2013, to establish a new import sales record for the brand and close the year with 6.3 per cent market share.
According to official December VFACTS sales data released today, MMAL improved its 2013 sales performance by 21.5 per cent or 12,660 units compared to 2012 and closed the year 7th overall. MMAL’s December sales totalled 6,706 vehicles, capturing 6.9 per cent market share.
The Triton LCV range was once again MMAL’s biggest seller for the month and the 2013 calendar year, recording total sales of 3,021 (134 4x2, 2,887 4x4) in December and 24,512 (3,963 4x2, 20,549 4x4) in 2013.
Despite recent stock shortages, Lancer was MMAL’s second highest-selling car for the year, with 11,408 units retailed in 2013 and 404 in December.
MMAL improved its SUV sales with year-on-year increases from Outlander, ASX and Pajero. Outlander became MMAL’s best performing SUV in 2013, with a record 9,382 units, followed by ASX (7,721), Pajero (6,705) and Challenger (1,874).
Meanwhile, Mirage captured a healthy 7.4 per cent of the heavily contested light car segment in its first year of sales, retailing 511 units in December and 9,549 in 2013, which was the nameplate’s second-best year on record.
MMAL Director of Sales Greg Cook said it was an exciting result for the company, and demonstrates the success of its strategy to strengthen the Mitsubishi dealer network and focus on long-term, sustainable growth.
“We’ve made steady progress every month this year, and everyone at Mitsubishi Motors has worked hard for the results delivered in 2013,” he said.
“Compared to 2012, we improved in every area of the market – our sales across passenger cars, SUV and LCV markets have grown between 5,000 and 1,500 units, which shows Mitsubishi Motors is striking the right balance with a diverse range of well-equipped, extremely good value products and excellent customer service.
“2014 promises to be a year of continued renewal for the Mitsubishi brand, beginning with the launch of the Outlander PHEV – Australia’s first plug-in hybrid SUV – which combines all the benefits of an SUV with the high-tech efficiency and refinement of an electric vehicle.”