2013 BMW Group U.S. Sales Breaks All-time Record


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WOODCLIFF LAKE, NJ--Jan. 3, 2014: The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 43,981 vehicles, an increase of 0.3 percent from the 43,855 vehicles sold in the same month a year ago. At year end, the BMW Group (BMW and MINI combined) is up 8.1 percent on sales of 375,782 compared to 347,583 in 2012, a new record for the BMW Group U.S.

"Deep freeze and blizzards didn't slow us down as BMW Group in the U.S. shattered previous sales records in 2013, including BMW and MINI brands individually," said Ludwig Willisch, President and CEO, BMW of North America. "We are already picking up speed in 2014 with the new models we'll show at Detroit in a week, then our sponsorship of Team USA at the Winter Olympics and that's just the beginning."

BMW Brand Sales Sales of BMW brand vehicles in December totaled 37,389 compared to 37,399 vehicles sold in December, 2012. For the year, the BMW brand is up 9.9 percent in 2013 on sales of 309,280 compared to 281,460 sold in 2012. BMW sales of 309,280 in 2013 smashed the previous record set in pre-recession 2007 (293,795).

In December, best performing vehicles included the 3 and 4 Series, up 55.8 percent to 16,737 units; and the 1 series up 37.3 percent to 1,039.

BMW Pre-Owned Vehicles – best year ever In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 12 percent to 18,743 vehicles compared to the 16,728 vehicles sold in December, 2012. For 2013, BMW used vehicle sales are up 10.8 percent on volume of 182,219 compared to 164,524 in the same period of 2012.

MINI Brand Sales – best year and month ever MINI USA reported the best December ever with sales of 6,592 automobiles, an increase of 2.1 percent from the 6,456 sold in the same month a year ago. For the year, MINI sales in the U.S. are up 0.6 percent to 66,502 compared to 66,123 in 2012, a new record.

MINI Pre-Owned Vehicles – best year ever In December, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,954 automobiles, an increase of 25.1 percent from the 1,562 sold in December, 2012. For the year, MINI used vehicle sales are up 21.6 percent on volume of 22,033 compared to 18,114 in the same period of 2012.

Vehicle Sales BMW of North America, LLC, December 2013


Dec. 2013

Dec. 2012

%

YTD Dec. 2013

YTD Dec. 2012

%

1 Series

1,039

757

37.3%

7,220

7,689

-6.1%

3/4 Series

16,737

10,745

55.8%

119,521

99,602

20.0%

Z4 

191

324

-41.0%

2,480

2,751

-9.9%

5 Series

8,102

8,385

-3.4%

56,863

56,798

0.1%

6 Series

1,078

1,037

4.0%

9,762

8,208

18.9%

7 Series

1,119

1,422

-21.3%

10,932

11,098

-1.5%

X1

2,741

2,806

-2.3%

26,512

8,947

196.3%

BMW passenger cars

31,007

25,476

21.7%

233,290

195,093

19.6%

X3

3,707

5,162

-28.2%

30,623

35,173

-12.9%

X5

1,953

5,722

-65.9%

39,818

44,445

-10.4%

X6

722

1,039

-30.5%

5,549

6,749

-17.8%

BMW light trucks 

6,382

11,923

-46.5%

75,990

86,367

-12.0%

BMW brand

37,389

37,399

0.0%

309,280

281,460

9.9%

Cooper /S Hardtop

2,995

3,011

-0.5%

26,954

29,278

-7.9%

Cooper /S Convertible

262

325

-19.4%

4,460

4,813

-7.3%

Cooper /S Clubman

379

445

-14.8%

5,155

5,769

-10.6%

Coupe

117

178

-34.3%

2,540

2,880

-11.8%

Roadster

134

273

-50.9%

2,806

2,371

18.3%

Countryman

2,055

2,224

-7.6%

21,325

21,012

1.5%

Paceman

650

0

100.0%

3,262

0

100.0%

MINI brand

6,592

6,456

2.1%

66,502

66,123

0.6%

TOTAL BMW of North America, LLC

43,981

43,855

0.3%

375,782

347,583

8.1%

BMW Motorrad Sales
The BMW Motorrad USA dealer network reported 1,101 motorcycles sold in December, an increase of 19.9 percent from the total of 918 motorcycles sold in December 2012.

On the back of this strong performance, BWM Motorrad finished 2013 with 14,179 retails, a 17.6 percent increase over 2012.  This makes 2013 the second best year in Motorrad's history in the US. BMW Motorrad is already looking forward to an all-time record in 2014 with the introduction of 5 new models planned in the first quarter.

Table 2: Motorcycle Sales BMW of North America, LLC, December 2013


December

 2013

December 

2012

%

YTD

2013

YTD

2012

%

BMW Motorcycles

1,101

918

19.9

14,179

12,057

17.6


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