Mazda 2013 Retail-only sales best since 1994; 2013 total sales best since 2007


mazda

IRVINE, CA--Jan. 3, 2014: Mazda North American Operations (MNAO) today reported calendar year 2013 total (combined fleet and retail) sales of 283,947, up 2.5 percent over 2012 and the best result since 2007. For the first time, MNAO also released retail-only sales, with 262,970 sales representing an increase of 16.1 percent over 2012, and the best retail-sales year since 1994. Combined December U.S. sales of 22,964 vehicles represented a decrease of 15.7 percent versus last year.

Key December and CY2013 sales notes:

MNAO achieved its best retail-only sales year since 1994. In 1994, MNAO sold 310,985 vehicles to retail customers. MNAO achieved its best combined fleet and retail year of sales since 2007, and second-best year of sales since 1994, with a total of 283,946 vehicles sold. Mazda reported sales of 22,964 in December 2013. While this was a decrease of 15.7 percent over last year, it is Mazda's second-best December since 2007. SKYACTIV® TECHNOLOGY accounted for 79 percent of total December sales. On a year-over-year basis, SKYACTIV TECHNOLOGY vehicle sales saw a 54 percent increase when compared to 2012, representing 70 percent of total sales for 2013. December 2013 was the best December for Mazda6 since 2007 and the best month of sales since March of 2013. Additionally, total sales for Mazda6 in 2013 were up 29.3 percent over 2012, representing the best year of sales for Mazda6 since 2008. CX-5 continues to appeal to consumers as it posted a 12.8 percent increase over December 2012 with 6,720 vehicles sold. Total 2013 calendar year sales equated to 79,544 units, Mazda's second-best selling vehicle behind Mazda3. Mazda3 had its second-best year of sales since 2010 with 104,713 units sold in 2013. Mazda3 has been named a finalist for the 2014 North American Car of the Year award. The winner will be announced on January 15, 2014. In January of 2014, Mazda will continue its Game Changer campaign with support for the all-new 2014 Mazda3. This will be first advertising support since the vehicle launched in September of 2013. Mazda5 recorded its best month of sales since March of 2013 with 1,167 vehicles sold.



Month-To-Date

Year-To-Date



















Dec 


Dec 


%


% MTD

Dec 


Dec  


%


% YTD



2013


2012


Change


DSR

2013


2012


Change


DSR

















Mazda2


1,228


2,967


(58.6)%


(57.0)%

11,757


19,315


(39.1)%


(38.5)%

Mazda3


7,669


10,297


(25.5)%


(22.5)%

104,713


123,361


(15.1)%


(14.3)%

Mazda5


1,167


2,902


(59.8)%


(58.2)%

13,884


14,640


(5.2)%


(4.2)%

Mazda6


4,365


1,384


215.4%


228.0%

43,638


33,756


29.3%


30.5%

MX-5 Miata


276


394


(29.9)%


(27.1)%

5,780


6,305


(8.3)%


(7.4)%

RX-8




-


N/A


N/A

1


79


(98.7)%


(98.7)%

CX-5


6,720


5,956


12.8%


17.3%

79,544


43,319


83.6%


85.4%

CX-7


-


(1)


(100.0)%


(100.0)%

-


11,326


(100.0)%


(100.0)%

CX-9


1,539


3,353


(54.1)%


(52.3)%

24,628


24,442


0.8%


1.7%

Tribute


-


(1)


(100.0)%


(100.0)%

2


501


(99.6)%


(99.6)%

















Total Vehicles
































CARS


14,705


17,944


(18.1)%


(14.8)%

179,773


197,456


(9.0)%


(8.1)%

TRUCKS


8,259


9,307


(11.3)%


(7.7)%

104,174


79,588


30.9%


32.2%

















TOTAL


22,964


27,251


(15.7)%


(12.4)%

283,947


277,044


2.5%


3.5%

































MEMO:
































IMPORT CAR


14,702


16,560


(11.2)%



173,496


163,700


6.0%



IMPORT TRUCK


8,259


9,308


(11.3)%



104,172


79,087


31.7%



IMPORT TOTAL


22,961


25,868


(11.2)%



277,668


242,787


14.4%



















DOMESTIC CAR


3


1,384


(99.8)%



6,277


33,756


(81.4)%



DOMESTIC TRUCK


-


(1)


(100.0)%



2


501


(99.6)%



DOMESTIC TOTALS


3


1,383


(99.8)%



6,279


34,257


(81.7)%



Selling Days


25


26





307


310





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