Best December for Mitsubishi in Seven Years


mitsubishi

CYPRESS, CA--Jan. 3, 2014: Mitsubishi Motors North America (MMNA) today reported December sales of 6,423, up 56.2 percent compared to December 2012. Mitsubishi sales were up 7.7 percent for the year.

The U.S.-built Outlander Sport led the way with 2,358 units sold, an increase of 33.2 percent for the month compared to prior year sales.

Sales of the all-new 2014 Mitsubishi Outlander were 1,289 units, a year-over-year gain of 102.0 percent.

The all-new Mitsubishi Mirage had 1,388 units sold in the vehicle's second full month of sales, an increase of nearly 32 percent from its first full month in November 2013.

"This marked MMNA's best December sales in seven years," said MMNA President & CEO Yoichi Yokozawa. "Our sales were up 27 percent July through December compared to the prior year, so we are pleased to take tremendous momentum into the New Year."

"We believe customers are growing in confidence that Mitsubishi offers a unique combination of safety and fuel efficiency in our vehicles," Yokozawa added. "These are attributes of our brand that will resonate with consumers into 2014 and beyond."

More highlights of December sales:

This marks the first back-to-back months of more than 6,000 sales for Mitsubishi since July/August 2011. December saw Mitsubishi's highest monthly sales total since March 2012. December was Outlander Sport's third best-ever month since its introduction in 2010. Outlander Sport sales were up almost 38 percent for the year. This marked Outlander's best December of sales since 2006. Outlander sales were up 58.5 percent for the year. Lancer sales were up 13.7 percent in December and 22.7 percent for the year. Lancer Evolution sales increased 2.1 percent in calendar-year 2013 compared to 2012. Sales of the all-electric Mitsubishi i-MiEV were up 75.0 percent in 2013 compared to 2012.

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/