"Open the Briefcase" contest designed to thrill participants, promote all-new 2014 Nissan Rogue
NASHVILLE, TN--Jan. 3, 2014: What would you do if your everyday ride home suddenly turned into a full-throttle car chase? To keep fans on the edges of their seats and to introduce the all-new 2014 Rogue, Nissan is inviting fans to "Open the Briefcase" and participate in an exciting online adventure. All entrants will have a chance to win one of three brand-new Rogue vehicles as grand prizes.
A thrilling video sequence takes viewers on an unexpected detour: A young man waiting for a hired car is caught up in an epic car chase involving a 2014 Nissan Rogue and a mysterious silver briefcase. By visiting OpenTheBriefcase.com, would-be secret agents can attempt to crack the code to unlock the briefcase and reveal its contents. Participants may enter the contest once per day and will be awarded additional entries by sharing information about the contest on Facebook and Twitter or via email. The contest begins today, January 3, 2014, and concludes at 11:59 p.m. on February 13, 2014. Full contest rules are available at here.
"Who doesn't want a little adventure and intrigue every now and then?" said Jon Brancheau, vice president, Marketing Communications & Media, Nissan North America. "We thought this would be a fun way to get our fans excited and show off the all-new Nissan Rogue at the same time."
The 2014 Nissan Rogue is on sale now at Nissan dealers nationwide, with a starting M.S.R.P.* of $22,490 USD. The second best-selling vehicle in Nissan's U.S. lineup, Rogue is offered in S, SV and SL models. Fuel economy is rated at a best-in-class** 33 mpg highway for front-wheel drive models – representing an 18 percent improvement in highway fuel economy versus the 2013 model. Available Rogue technology features include NissanConnect™ with Navigation and NissanConnect™ Apps; Around View® Monitor with Moving Object Detection; Blind Spot Warning; Lane Departure Warning; and Forward Collision Warning.