New-Car Transaction Prices Up Nearly One Percent Month-Over-Month


sales graph up

IRVINE, CA--Jan. 3, 2014: New-car transaction prices increased an average of $197month-over-month in December 2013. The estimated average transaction price for light vehicles in the United States was $32,890, up 0.6 percent from last month and down $159 (0.5 percent) year-over-year, according to Kelley Blue Book KBB.

"Along with solid new-car sales, average transaction prices on new vehicles continue to strengthen this year," said Alec Gutierrez, senior analyst for Kelley Blue Book. "Honda average transaction prices remain flat from last month, but are up a respectable 2.5 percent year-over-year with strong Acura prices (up 10.8 percent year-over-year), primarily due to the new MDX. Chrysler also revealed a solid increase year-over-year, thanks to better performance from its Jeep lineup. Jeep alone was up 2.5 percent year-over-year on the Grand Cherokee and Wrangler, while the Chrysler brand climbed 2.2 percent from this time last year due to a lower mix of its 200 model."

 Manufacturer

Dec-13

Nov-13

Dec-12

MOM %

YOY %

American Honda (Acura, Honda)

$27,772

$27,803

$27,083

-0.1%

2.5%

Chrysler Group (Chrysler, Dodge, Fiat, Jeep, RAM)

$32,613

$32,238

$31,836

1.2%

2.4%

Ford Motor Company (Ford, Lincoln)

$34,444

$34,272

$35,330

0.5%

-2.5%

General Motors (Buick, Cadillac, Chevrolet, GMC)

$36,183

$36,113

$35,998

0.2%

0.5%

Hyundai-Kia

$24,591

$24,647

$24,591

-0.2%

0.0%

Nissan North America (Infiniti, Nissan)

$29,919

$29,629

$30,297

1.0%

-1.2%

Toyota Motor Company (Lexus, Scion, Toyota)

$31,576

$31,390

$31,016

0.6%

1.8%

Volkswagen Group (Audi, Volkswagen)

$35,038

$34,405

$33,653

1.8%

4.1%

Industry

$32,890

$32,693

$33,049

0.6%

-0.5%

General Motors average transaction prices saw little change year-over-year; however, the Buick brand was down 4.9 percent due to the introduction of the smaller, more budget-friendly Encore. In addition, GMC was up 4.4 percent to an average transaction price of $42,370 on the redesigned Sierra, followed by Cadillac (up 1.4 percent), while Chevrolet remained largely flat.

"Among the domestics, Ford prices were down year-over-year across much of its portfolio, including the F-150 (down 1.3 percent), the Escape (down 1.7 percent) and Focus (down 2.6 percent)," said Karl Brauer, senior analyst for Kelley Blue Book. "Interestingly, Ford hybrid cars were up 1.5 percent and electric vehicles increased 1 percent. Lincoln was mostly flat from December 2012, due in large part to the new MKZ, which was up 11 percent."

Toyota prices were up from this time last year across all brands, with Lexus increasing 4.4 percent, followed by Scion at 2.4 percent and Toyota at 2.2 percent. Lexus' new IS was up 7.9 percent year-over-year to $42,405, while Toyota's new Corolla rose 6.3 percent to $19,527.

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