Hyundai Supplies Cars To Support 'Crisis At Christmas' Homeless Charity Initiative


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LONDON – Dec 20, 2013: Hyundai is supporting Crisis, the national charity for single homeless people, by supplying 15 vehicles for use by its dedicated team of volunteers in London over Christmas. The charity is taking delivery of 15 vehicles (a mix of Santa Fes, i40s and i30s) as it prepares for the festive period – its busiest time of year. The cars will carry supplies and transport individual guests and volunteers around London, supporting the ‘Crisis at Christmas’ campaign which runs from 23 to 30 December.

Leslie Morphy, Crisis' Chief Executive, said: “Homelessness can be an incredibly isolating and lonely experience, but at Christmas it can be doubly hard. While families and friends are tucking into Christmas dinner, it can be a miserable experience for the person stuck out alone in the winter cold. Crisis at Christmas is only possible due to the generosity of our volunteers and donors, such as Hyundai, who have come together to make this happen for more than four decades. With homelessness rising, their help is needed more than ever.”

The ‘Crisis at Christmas’ campaign will see a dedicated team of 9,000 volunteers at Crisis consulting with 4,000 homeless people over the Christmas period, helping them to take their first steps out of homelessness. The charity will also provide shelter and care for 800 of those, offering medical services and emotional support. More than 6,000 people spent some time sleeping rough in London last year, an increase of 62% over the past two years.

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