Automobile Advertising of the Year Finalists Announced

the one club

NEW YORK--Dec. 19, 2013: The One Club (The One Club), producers of the prestigious One Show Awards, announced today the finalists for the 2014 One Show Automobile Advertising of the Year Award. In partnership with the North American International Auto Show in Detroit, The One Club has created a special award to recognize creative excellence in five categories – Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising – as well as the Public Choice Award.

This year's winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 14, 2014, at the Cobo Center in Detroit. The list of finalists, which features creative work from domestic and international agencies and automakers, are as follows:

Broadcast TV

Dodge "It Comes Standard" – Wieden+Kennedy/Portland Honda "Hands" – Wieden+Kennedy/London Honda "Illusions" – McGarryBowen/London Daimler/Smart "Offroad" – BBDO Germany/Duesseldorf Land Rover "Roam Free" – Young & Rubicam/New York

Online Videos

Audi "The Challenge" – PMK*BNC/New York and Audi of America Honda "Sound of Honda/Ayrton Senna 1989" – Dentsu/Tokyo Honda "Project Drive-in" – RPA/Santa Monica


BMW "Eli's BMW" – kbs+/New York Hyundai "Driveway Decision Maker" – Innocean USA/Huntington Beach Fiat "Abarth 500 Zero Followers" – Leo Burnett/Duesseldorf

Experiential Advertising

Toyota "Tundra Endeavor Campaign" – Saatchi & Saatchi/Los Angeles Toyota "Camry Thrill Ride Experience" – Saatchi & Saatchi/Los Angeles BMW "Window Into the Near Future" – kbs+/New York


Kia "Panoramic Sunroof – Cat" – David&Goliath/Los Angeles Fiat "Letters" – Leo Burnett Tailor Made/Sao Paulo Volkswagen "Child" – Grabarz & Partner/Hamburg

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