2014 Range Rover: The Fastest Selling Car in the U.S. in November


range rover (select to view enlarged photo)
2014 Range Rover Sport

SANTA MONICA, CA--Dec. 18, 2013: The 2014 Land Rover Range Rover was the fastest-selling car in America last month, and there were several other familiar names that helped to fill out the top 10, reports Edmunds.com. Edmunds.com today released its list of the top 10 fastest-selling vehicles to help purchasers of those vehicles better manage their expectations before they start negotiations.

According to Edmunds.com's days to turn (DTT) statistics, which measure how long a vehicle sits on a dealer's lot before it's sold, the average Range Rover sold in November was on sale at a dealer's lot for just nine days. Chevrolet Corvette, Jeep Cherokee and Land Rover Range Rover Sport all tied for the second slot, at 10 days to turn. Other popular vehicles ranking in last month's top 10 include Mercedes-Benz CLA-Class (14 DTT), Subaru Forester (17 DTT) and Mitsubishi Mirage (18 DTT). By comparison, the average new car sold in November sat on a dealer lot for 59 days.

Fastest-Selling Vehicles in America, November 2013

Rank

Make

Model

Days to Turn (DTT)

Avg. Transaction Price

Avg. Discount

1

Land Rover

Range Rover

9

$108,367

-3.08%*

2(t)

Chevrolet

Corvette

10

$66,352

0.04%

2(t)

Jeep

Cherokee

10

$30,822

6.61%

2(t)

Land Rover

Range Rover Sport

10

$81,934

0.40%

5

Honda

Accord Hybrid

11

$33,358

0.24%

6(t)

Mercedes-Benz

CLA-Class

14

$36,512

5.35%

6(t)

BMW

4 Series

14

$50,746

5.33%

8(t)

Subaru

Forester

17

$26,446

5.05%

8(t)

Audi

Q5

17

$45,834

6.41%

10

Mitsubishi

Mirage

18

$15,430

5.20%



Industry Average

59

$32,852

10.54%

                                  * - Range Rover sold at 3.08% above MSRP – on average – in November.

he demand for a "hot" car presents a dilemma: While shoppers are attracted to these vehicles' new and unique features, they also come with a higher price tag.

"Dealers offer few – if any – incentives on the newest, most buzz-worthy cars, and shoppers will likely have very little room to negotiate," says Edmunds.com Consumer Advice Editor Carroll Lachnit. "So if shoppers are patient enough to wait a few months for the buzz to subside, they're more likely to score a better deal."

Of course, many shoppers need a vehicle right away, and don't have the luxury to wait until the excitement dies down. One efficient way for these shoppers to locate and identify better deals on high-demand cars is to use Edmunds.com's Price Promisesm, which offers users upfront pricing on cars available in their areas. Shoppers can confirm that a fast-selling vehicle is still in stock, and can also learn exactly what they can expect to pay before they walk into the showroom.

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