Audi Continues Growth Path in November


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INGOLSTADT, GERMANY – Dec 10, 2013:AUDI AG has delivered around 132,050 cars to customers worldwide in November, 6.8 percent more than a year ago.

China (+17.9 percent), the UK (+13.6 percent) and the U.S. (+13.0 percent) were particularly strong in contributing to the premium manufacturers significant growth last month.

In the first eleven months of the year, Audi delivered around 1,444,750 cars worldwide, representing an increase of 7.4 percent. During this period, the brand registered double-digit growth rates in each of the sales regions Asia-Pacific (+19.4 percent) and the Americas (+12.0 percent).

“Following November’s good results, we have already these days exceeded the prior year sales total of 1.455 million deliveries and are on course to reach our target of 1.5 million by year’s end,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG.

“The new A3 family as well as the Q3 and Q5 SUV models have driven this growth in recent months.”

Recently supplemented by the sedan variant, the A3 family continued to show significant growth in November with a 40.7 percent increase. At the upper end of the model portfolio, the A8, with the launch of a new generation, gained 10.2 percent. Since the beginning of the year, in particular the Q3 (+57.1 percent) and Q5 (+14.2 percent) have strengthened Audi’s global business. From 2016 on, the Q1 compact SUV model will further expand the successful Audi Q family.

In China, the Q3 contributed significantly to the sales growth in November, and the brand has climbed by 17.9 percent last month, to 44,334 units. In total, 443,664 customers have received the keys to their Audi since January. With this growth of 19.7 percent in China, Audi has significantly exceeded last year’s sales result (2012: 405,838 cars) after eleven months. Particularly the locally produced models, the A4 L (+18.2 percent) and A6 L (+14.3 percent) continue to be extremely popular with customers.

After eleven months, Audi has its sights set on the sales target of 150,000 deliveries in the U.S. – since January, 141,048 customers in the United States chose an Audi model (+13.3 percent). In particular, the Q5 has fostered this growth, increasing year-on-year sales by more than 10,000 units. In November, sales climbed by 13.0 percent across all models to 13,636 units.

Despite the continued challenging economic situation in many markets, the brand completed the month of November with a sales increase of 6.5 percent in the European export markets. Primarily in the UK, Audi continued its strong performance also at the end of the year, with 9,292 deliveries equating to an increase of 13.6 percent. In Italy, sales rose by 12.0 percent, and also in Russia, sales climbed significantly, up 18.4 percent. However, business declined last month in Germany (-13.4 percent) as well as inFrance (-7.2 percent) and Spain (-4.7 percent). Altogether, Audi completed the month of November in Europe slightly below the previous year (-1.6 percent).

In Australia, Audi finished November with sales of more than 1,300 units. Cumulatively, Audi has sold 14,620 cars in the first 11 months, up 10 percent compared with 2012, and has likewise exceed its full year 2012 result. The company is on target to achieve 16,000 sales in Australia by the end of the year. The all new Audi A3 has contributed strongly to this result, with sales up by 84 percent for the new generation.

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