The Vespa Primavera Legend is Back
MILAN--December 2013: At the Paris Salon de la Moto, open from 3 to 8 December, the new Vespa Primavera made its French début.
Unveiled a month ago at the world press at the Milan 2013 EICMA show, the Vespa Primavera is now being marketed all over Europe and – following a presentation in Hanoi – in Vietnam and Asian countries as well.
The first Vespa Primavera emerged in 1968. This was the year that witnessed a new awareness amongst the younger generation that suddenly wanted to yell for freedom. Nimble, innovative lines, sparkling performance, easy and fun to ride – 45 years ago Vespa Primavera was a breath of fresh air. Small and quick, it was to become one of the longest running and most beloved models in the history of Vespa, equally popular with guys and girls.
Youthful, technologically ground-breaking and agile, with an eye to the protection of the environment, the new Vespa Primavera is the protagonist of its time, inheriting all the joy of life that go hand in hand with the story of a model that is a cult in the Vespa family tree.
With a radically new design, a new body in steel, new sizes, still agile but even more stable and comfortable, Vespa Primavera is reborn – powered by the ultra modern and ecological 50cc, 125cc 3 valve and 150cc 3 valve engines – appropriating some of the stylistic and technical solutions of Vespa 946, the most prestigious and technologically advanced model ever conceived.
The new Primavera is back at one of the brightest moments in Vespa history, the year that also marked the début of the Vespa 946, which was introduced to the American market with the launch that took place in Manhattan on 25 October after already having been introduced in Europe and Asia.
The record of new products offered is matched by sales records: from January to October 2013 the Vespa brand earmarked the exceptional number of more than 158,000 units sold worldwide, 20,600 vehicles more than the 137,000 sold in the first ten months of 2012.
This is further confirmation of the extraordinary progress the Vespa brand has made in the last ten years: from 2004, when overall sales reached 58,000 units, numbers rose to 100,000 in 2006, and 165,000 Vespas manufactured in 2012, a record which is about to be broken in 2013.
In less than ten years, from January 2004 to October of this year, a total of 1,207,827 Vespas have been sold worldwide.