Mazda CX-5, BT-50 Records Tumble


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VICTORIA, AUSTRALIA – Dec 4, 2013: Mazda CX-5 - Australia’s most popular SUV - and Mazda’s award-winning utility, the BT-50 - have set all-time annual sales records with another month of the year remaining.

CX-5 is approaching 20,000 sales having eclipsed its 2012 record tally of 15,861, while BT-50 also passed its 2012 record of 11,848.

According to VFACTS figures released today, Mazda sold 8,399 new cars, SUVs and utilities in November, up 5.4 per cent compared to last month.

This brings Mazda’s Year To Date (YTD) sales tally to 94,618 with a market share of 9.1 per cent.

The November result maintains Mazda’s place as one of the country’s top-three automotive brands and number one full-line importer.

Leading the charge was Mazda3, with 3,666 sales last month. In final run-out ahead of the arrival of All-New Mazda3 early next year, the current Mazda3 Neo is selling fast with a low drive-away price of $19,990.

Having been awarded ‘Best SUV under $40,000’ by Drive recently, CX-5 continues to impress. Up almost 30 per cent compared to the same time last year, 1,700 November sales saw CX-5 stretch its lead in the competitive Medium SUV segment and it remains Australia’s top selling SUV of any type.

BT-50, winning Drive’s ‘Best Ute’ for the second consecutive year, sold 1,111 utilities last month with sales up over 15 per cent year on year. A total of 12,657 BT-50s have now been sold in 2013.

Mazda2 maintains its position as Australia’s most popular light car, with 1,046 finding new homes last month. Having only dropped below 1000 sales in a month three times since January 2008, its continued appeal is unquestioned.

With sales up over 20 per cent this year, Mazda6 – which recently won Drive ‘Car of the Year’ as well as Japan’s prestigious RJC ‘Car of the Year’ - is recording its best sales figures since 2009.

Mazda6 closed in on its 2010 tally with 538 November sales and it has consolidated its position as the number one selling mid-sized import with a lead of 4,377 over its nearest competitor.

Mazda Australia managing director, Martin Benders said: “Interest in CX-5 and BT-50 has never been higher, which is very pleasing. Good product and increased supply has meant we’ve been able to look after our SUV and Utility customers better than ever. It is also satisfying to see the rush for Mazda3; thousands of people are taking advantage of the low $19,990 run out price. There’s not a lot of current generation Mazda3 stock remaining, so we urge those still in the market for one to not delay.”

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