Subaru's New Sales Record
SYDNEY – Dec 4, 2013: Subaru Australia achieved an all-time monthly sales record of 4232 in November, according to official VFACTS figures released today.
The new record surpasses the previous high of 4219, only established in March this year.
It means Subaru sales were up 31.8 per cent over November 2012 and represents a 4.4 per cent market share for the month.
Subaru’s stand-out performer was Forester, with 1521 sales, up 67.7 per cent for the month and 18.6 per cent year-to-date (YTD).
It capped a remarkable month for Forester, which was also named best Sports Utility Vehicle under $45,000 in the Australia’s Best Cars (ABC) awards, from the nation’s combined motoring organizations.
XV was also a highlight, with 1339 sales, up 48.4 per cent for the month and 9.4 per cent YTD.
Impreza was another strong achiever, with 895 sold, up 88.8 per cent for the month.
Tribeca sales of 140 were also up 29.6 per cent for the month.
Subaru Managing Director, Nick Senior, said: “It is pleasing to achieve an all-time sales record in a challenging market.
“It underlines the quality of our product, the strength of the network and the loyalty of our customer base.
“The ABC award for Forester was obviously a great fillip in the month.
“Indeed the performance of our All-Wheel Drive XV and Forester highlight their relevance to customers looking for vehicles that balance Monday to Friday duties with their active weekend lifestyles.”