Volvo Trucks Continues to Drive Innovation with New Middle East Facebook Page


DUBAI, UAE--December 3, 2013: Following on the success of their inventive communication approach and already 'epic' YouTube takeover, Volvo Trucks is pleased to announce the launch of their new Middle East Facebook page. From the 2nd of December, fans of the Live Tests series, customers, truckers and automotive enthusiasts in the Middle East can interact directly with the brand and be among the first to receive product, event and workshop news, discover what's next in dealerships and testing, and hear about all the latest in the company's evolution globally and in the Middle East.

Volvo Trucks' innovative systems and novel communication style have already combined over the year to produce such instant, viral video classics as 'The Chase', 'The Hamster Stunt', 'The Hook', 'The Ballerina Stunt', and, most recently, 'The Epic Split'. Featuring Jean Claude Van Damme and the Volvo FM, 'The Epic Split' showcases JCVD's physics-defying legs against the precision of Volvo Dynamic Steering, and boasts over 52 million stunned views. Its latest social media enterprise, the Volvo Trucks Middle East Facebook page will feature multimedia, briefs on the newest in cutting-edge technological advancements, and links to key stories in the Volvo universe, as well as members' stories, pictures and their passion for Volvo Trucks.

With targeted growth in the region projected at 30% by 2015 (versus 2012 results), Volvo Trucks Middle East is intent on developing a dialogue and long-term relationship with its clientele, in particular, and automotive and ground-breaking technology aficionados, in general. Recognising that the trucking industry has historically embraced a limited B2B model, neglecting online involvement, Volvo Trucks's new Middle East Facebook page aims to broaden its scope, and continue to break through conventional barriers. In line with the company aspiration to 'think global and act local', the new regional page enables Volvo Trucks to interact with local fleet owners and managers, relay information about events, training or seminars in the region, and share the details of new dealerships and workshops openings and developments. It also offers a dedicated online space for customers - many unengaged in social media, until now - to discuss developments, exchange ideas, explore Volvo Trucks' core values of Quality, Safety, and Environmental care, and stay up-to-date with every innovation, "crafted to perfection".

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