Alfa D.N.A. System Challenges Elite 'Parkour' Athlete on Road And Ice

SLOUGH, UNITED KINGDOM – Nov 27, 2013: Alfa Romeo’s signature Alfa D.N.A. driving mode selector features across the entire 2014 Alfa Romeo range as standard, regardless of engine or trim level.

The 2014 Alfa MiTo and 2014 Alfa Giulietta will feature the driving mode selector with three distinctive settings – ‘Dynamic’, ‘Natural’ and ‘All-Weather’ – while the Alfa Romeo 4C supercar has an additional fourth setting specifically for track driving: ‘Race’ mode!

To mark the range update, Alfa Romeo teamed up with one of the world’s elite parkour athletes, Ronnie Shalvis, to put the Alfa D.N.A. system to the ultimate agility test. In the sequence, Ronnie takes on both Alfa MiTo and Alfa Giulietta in the ultimate urban playground, pitting man against machine on both road and ice surfaces to see who has the greater control of their environment.

Ronnie Shalvis commented: “With parkour, you have to adapt to varying and challenging environments, whilst remaining agile and dynamic. If you fail to respond to a situation or mistime a move, it could result in serious injury. When everything works together, though, and you nail those difficult manoeuvres, it’s an amazing feeling! Making the film with Alfa Romeo was a fantastic experience and I think it really demonstrates how having that control of your environment lets you stay safe but also have a lot of fun.’

Damien Dally, Head of Brand, Alfa Romeo UK, noted: “The Alfa D.N.A. system ensures that every 2014 Alfa Romeo can adapt to the prevailing driving conditions, varying the cars numerous dynamic characteristics from power delivery to steering feel and VDC stability control intervention. Despite its sophistication, the driver only has to simply flick the switch to select the appropriate driving mode and the car will take care of the rest.”