Mazda Partners with Four National Charities to Help Provide for Those in Need
LOS ANGELES--Nov. 20, 2013: Mazda North American Operations (MNAO) is collaborating with St. Jude Children's Research Hospital®, American Red Cross, American Heart Association, and Mazda Foundation for its all-new charitable giving campaign set to run throughout the 2013 holiday season. For every new Mazda sold during the Mazda Drive for Good campaign, Mazda will donate $100 to one of these four national charities as, selected by the new Mazda owner. Additionally, and uniquely Mazda, for every vehicle test-drive during the Mazda Drive for Good campaign, Mazda will donate one hour of charitable service from its employees and dealers across the nation, to begin in the 2014 calendar year.
"Mazda and its dealers have always had a history of charitable giving and it is time that we include our customers in doing good things for those in need," said Jim O'Sullivan, president and CEO, MNAO. "In typical Mazda fashion, it isn't just about writing a check. That is why we wanted to go the extra mile and donate an hour of charitable service for every test drive. Mazda, its employees, and dealers want to give not only their money, but also time, attention, and hard work to help others."
The Mazda Drive for Good event will run from November 25, 2013 through January 2, 2014. In addition to the four national charity organizations, Mazda Dealer Marketing Groups around the nation also have the opportunity to select a fifth local charity that enables new Mazda owners to select a charity option closer to home. The complete list of local charities can be found below.
Supporting the Mazda Drive for Good campaign is a :30 television spot highlighting Danny Thomas of St. Jude Children's Research Hospital as a game changer. Additionally, there is a 2:00 cinema piece highlighting the overall charitable efforts of Mazda over the past few years. Both creative pieces will run from November 25, 2013 through January 2, 2014. Consumers will also have access to a dedicated Mazda Drive for Good microsite (Drive for Good) that will track Mazda's progress in both monetary donations as well as charitable hours pledged. The microsite is set to go live on November 25, 2013.