Golden Steering Wheel for Audi A3 Sedan


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INGOLSTADT/BERLIN – Nov 20, 2013: Gold for Audi: The new A3 Sedan is the winner of one of the most coveted awards in the automotive industry – the Golden Steering Wheel 2013. This year there were a total of 49 candidates for the award, the winner of which is chosen jointly by the readers of “Auto Bild” and “Bild am Sonntag” together with a panel of experts. The Audi A3 Sedan came out on top in the “Middle Class” category.

Audi maintains its string of successes with this win. It is already the 23rd Golden Steering Wheel for the company in the 38-year history of the award – no other brand has won more. The new Audi A3 Sedan is the first notchback model from Audi in the compact premium segment. Its technology, everyday suitability and comfort impressed readers and jury alike.

Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at AUDI AG, took receipt of the award this evening in Berlin. Guests from the worlds of business, politics and the media attended the awards ceremony at Axel Springer Haus. “Auto Bild” and “Bild am Sonntag” have been making the Golden Steering Wheel awards annually to the best new automobiles since 1976. There are six categories of award: Small/Compact Cars, Middle Class, Cabriolets/Coupés, Vans, SUVs, and Upper/Luxury Class.

Audi Australia’s Managing Director, Andrew Doyle, said that the bestowal of the Golden Steering Wheel award on the A3 sedan only served to confirm this new model’s strength of customer appeal.

“The A3 sedan will arrive in Australia early next year and we are very excited by its enormous potential. Not only does it bring a sophisticated new design concept to customers in this section of the market, it is already the recipient of critical acclaim through awards like the Golden Steering Wheel,” said Mr Doyle.

The Golden Steering Wheel award
The inaugural Golden Steering Wheel was awarded in 1976 and it has since grown into the leading car award in Europe. Every year, 73 million readers, along with a highly qualified jury of race drivers, technicians, motor journalists and designers cast their vote for this prestigious award.

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