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Hyundai Named Top Automotive Brand In Strategic Vision's Total Value Awards


hyundai sonata
2014 Hyundai Sonata

COSTA MESA, CA--Nov. 14, 2013: For the first time in the study's 18-year history, Hyundai Motor Company ranked first in the automotive industry in Strategic Vision's annual Total Value Awards. Additionally, four Hyundai models – Sonata, Genesis Coupe, Elantra and Equus – each took first place in their respective categories. Sonata scored top marks (tied with Ford Fusion) among midsize cars, Genesis Coupe won in the premium coupe category, Elantra received high scores (tied with Ford Fiesta Sedan and Chevrolet Cruze) among small cars, and the Equus beat out every competitor in the luxury car segment. Equus garnered a score of 804 –highest in the industry – even topping the Tesla Model S at 786.

Strategic Vision's Total Value Index (TVI) examines the quality of the buyer's complete ownership experience and adds the customer's assessment of economic consequences from two perspectives: (1) Immediate – or what is influential today, and (2) Expected – what they believe the costs that emerge over time will be.

"Hyundai provides value that customers love with strong styling cues and interior appointments at a terrific price – which is why Hyundai again has the highest model score with the Equus," said Alexander Edwards, president, Strategic Vision.

Strategic Vision is a research-based consultancy with more than 35 years of experience in understanding consumer decision-making processes for a variety of Fortune 100 clients, including most automotive manufacturers. For the 18th annual TVI, Strategic Vision studied more than 45,000 new car buyers.

"Hyundai continues to offer customers the highest-quality products, packed with premium technologies and best-in-class safety features," said Mike O'Brien, vice president, Product and Corporate Planning, Hyundai Motor America. "Awards like this from Strategic Vision reflect our hard work and commitment to customer satisfaction and value."

For a complete list of 2013 Total Value Award winners, please visit Strategic Vision.