The All-New Proton Suprima S Arrives in Australia
SYDNEY – Nov 15, 2013: Only weeks after its first international launch in Jakarta, PROTON Holdings Berhad (PROTON), a wholly-owned subsidiary of DRB-HICOM, today welcomed the Proton Suprima S in Australia.
The Proton Suprima S was unveiled in Sydney by Chief Operating Officer (Commercial) of PROTON, En Hisham Othman and Ms Kaye Amies, Chief Operating Officer of PROTON Cars Australia.
Available in two variants GX and GXR, the Proton Suprima S is the Malaysian company’s most comprehensively equipped model introduced to the Australian market with new levels of performance, styling, safety, driving dynamics and sophistication.
The name 'Suprima S' is derived from the root word “supreme”, and reflects superiority in engineering, safety and performance that has been incorporated into the model. The youthful hatchback is PROTON's most well-¬‐equipped product to date and was conceived to meet the demanding needs of modern lifestyle, as suggested by its dynamic and sporty shape, a premium interior and superior engine performance.
The Suprima S is powered by PROTON’s own 1.6 litre, DOHC, 16-valve, Campro, Charged Fuel Efficiency (CFE) engine that features a low boost intercooled turbocharged engine with a maximum boost pressure of 0.75 bar (75 kPa; 10.9 psi). It produces 103kW @ 5,000 rpm and 205Nm @ 2,000-4,000 rpm.
The hatchback will be available with a seven-speed Protronic CVT transmission with paddle shifters, followed by a six-speed manual transmission from next year, which will be $2,000 less than the price of the CVT variants.
LOTUS Ride and Handling developed for the Suprima S range give it exceptional dynamics. Whether it’s tackling the city streets or a winding country road, the agile chassis of the Proton Suprima S delivers an incomparable driving experience and enjoyment behind the wheel every time.
According to En Hisham, the Proton Suprima S offers features never before seen in a Proton model, with safety topping off the list of priorities for PROTON. "Like the Prevé GX and GXR, the Proton Suprima S also has an ANCAP 5-Star safety rating. This truly represents the benchmark we have set for the standards and quality that PROTON aims to deliver to its customers," he said before adding that the specs of the Suprima S GXR in Australia is identical to that of the Premium variant of the Suprima S launched in Malaysia."
Occupant protection and safety is primary with PROTON, and it starts with the Reinforced Safety Structure. The bodyshell is manufactured using an advanced hot press forming process, giving it ultra-high tensile strength to make it more capable of absorbing impact force and at the same time lighter weight, which aids fuel efficiency.
The Suprima S also has driver and front passenger airbags, driver and front passenger side airbags, and full length curtain airbags for front and rear seat occupants.
Other vital safety aids include Electronic Stability Control (ESC) with brake assist, Traction control, ABS brakes with EBD, front Active Headrests, front seat belt pre-tensioners, auto door locks, rear proximity sensors and Active Hazard Lights that automatically switch on in the event of a collision or when sudden braking is detected from speeds above 90km/h.
The Proton Suprima S has a contemporary, sporty style and an aero refined silhouette. The signature black honeycomb grille, chrome blade and PROTON emblem are seamlessly fused with the slim projector lights incorporating the Daytime Running Lights. A broad road-hugging stance, flowing lines, muscular wheel arches, rear roof spoiler and alloy wheels complete the dynamic look.
The sporty theme continues inside the spacious cabin with PROTON designers starting with steering wheel audio and phone controls and employing a high quality dark grey tone, which unifies seamlessly with the dash panel and centre console which houses the Bluetooth, USB and iPod connectivity. Keeping the drive fully informed is the Smart Information Display, which includes a trip distance and time meter, instant fuel consumption & distance to empty, gear shift lock, car & keyfob low battery warning, seat belt reminder, intrusion alarm, service reminder and the usual array of warning lights.
The GXR has been further enhanced with piano black highlights on the steering wheel, gear knob and centre console accentuate the sophisticated look, while the leather trim adds a new level of elegant ambience. Push button start/stop, steering wheel mounted paddle shifters, cruise control, automatic headlights, automatic front wipers and climate control air conditioning adds to the occupants comfort.
Accented by two front tweeters and four speakers, the in car infotainment system features a 7” touch screen that incorporates a built in DVD player, GPS navigational system and reverse camera. In addition to the internal features are front parking sensors and hill hold assist.
"The introduction of the Proton Suprima S into the Australian market is a reflection of PROTON's commitment to our customers - both in Malaysia and in our international markets - in not just meeting their demands, but to continue to produce a variety of products that offer high levels of passenger safety, driving enjoyment and satisfaction - products that are safe, of good quality and value-for-money," said En Hisham.
The Proton Suprima S is on sale in Australia from 1 January 2014 for
AUD21,790 Drive Away (GX CVT) and AUD26,590 Drive Away (GXR CVT). Five
colours are available: Atlantic Blue, Fire Red, Genetic Silver, Solid White
and Tranquillity Black. Suprima S GX & GXR includes