Golf awarded the "Golden Steering Wheel" 2013
WOLFSBURG, GERMANY – Nov 14, 2013: Volkswagen’s Golf has once again secured one of the year’s major car industry accolades, the "Golden Steering Wheel 2013". The award was presented recently in Berlin to Dr. Heinz-Jakob Neußer, Member of the Board of Management Volkswagen Brand for the Development Division. Volkswagen also received the Golden Steering Wheel for Advertising, with the judges praising the launch campaign surrounding the new Golf 7. The marketing award was accepted by Christian Klinger, Board Member for Sales and Marketing of Volkswagen Group and the Volkswagen Brand.
The internationally acclaimed "Golden Steering Wheel" was awarded by AUTO BILD and BILD AM SONNTAG for the 38th time as the prize for outstanding new releases in the car industry. Along with over 200,000 readers, a jury comprising motoring journalists, technicians, racing drivers, designers and celebrities took part in the voting. The Golf prevailed over its competitors in the category Small/Compact Cars.
"This new accolade represents both recognition and motivation for us. The Golf is and remains an undisputed bestseller, of which more than 30 million have been produced to date. We are certain that the Golf, with its many drive and safety systems, is well equipped for the future in the coming years", said Dr. Neußer at the presentation ceremony.
The award ceremony also included the presentation of the "Golden Steering Wheel for Advertising" to Volkswagen for its campaign "Der Golf. Das Auto." The choice of the best campaign was made by means of a multi-stage process involving public internet voting, as well as evaluation by a jury of eleven individuals including representatives from the advertising sector, media agencies and market research institutions.
"The aim of advertising is to touch people – through authentic, human, appealing and clear messages. I am delighted that we succeeded so well in doing that with this campaign and were able to win over not only the jurors and the majority of the readers, but above all the purchasers of the new Golf," said Klingler upon receiving the Golden Steering Wheel for Advertising.
Besides the Golden Steering Wheel, the seventh generation of the Golf has already won numerous accolades, such as "World car of the Year 2013", "Auto Trophy", "Best Cars 2013" and a Wheels Magazine “Gold Star Value Award” for the Golf 90TSI.