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'Lincoln Experiences' Use Technology to Make Driving More Engaging


lincoln mkc (select to view enlarged photo)
2015 Lincoln MKC

With the unveiling of the all-new 2015 Lincoln MKC small premium utility, The Lincoln Motor Company introduces Lincoln Experiences to cater to today's progressive luxury car buyer

>Featuring highly crafted new products, luxurious automotive features and an enhanced dealership experience, Lincoln Experiences are at the heart of Lincoln's drive to reinvent the iconic luxury brand

>With Approach Detection, MKC responds to its owner's arrival and issues a warm welcome that includes illuminated welcome mats next to both front doors and soft lighting in the door-handle pockets

NEW YORK--Nov. 13, 2013: It isn't just about making luxury cars; it's about creating unique driving experiences. The Lincoln Motor Company – with the reveal of its all-new 2015 Lincoln MKC small premium utility vehicle this morning – introduces Lincoln Experiences, a suite of customer-focused comforts designed to enhance the buying and ownership experience.

Lincoln Experiences are at the heart of the company's drive to reinvent the iconic luxury brand by thoughtfully implementing technology that creates a more personalized car-ownership experience.

"Lincoln Experiences are about creating a warm, personal driving experience every time a Lincoln owner approaches their vehicle," said Matt VanDyke, Director, Global Lincoln. "Today's premium car buyer is more demanding than ever. Our goal is to create vehicles that not only meet those evolving demands, but exceed them and redefine what the luxury car-buying and driving experience should be."

Vehicles in the small premium utility segment are no strangers to high-tech offerings. Lincoln offers a fresh point of view in how the brand integrates technology to create a warmer, more personal driving experience.

From the warmth of Approach Detection, to state-of-the-art features like the all-new embedded modem and MyLincoln Mobile™ app, technology plays a lead role in helping every MKC owner interact with the vehicle.

Lincoln Experiences begin before a driver gets behind the wheel of an MKC. Approach Detection senses an approaching owner from up to nearly 9 feet away and the vehicle responds by illuminating 3-foot by 1-foot "welcome mats" on the ground next to both front doors. Simultaneously, signature lighting in the headlamps activates and the door-handle pockets glow with soft lighting tuned to the vehicle's exterior color.

Drivers can interact with the vehicle remotely using the smartphone-enabled MyLincoln Mobile app. An embedded modem on each vehicle communicates with the app which allows owners to start, lock, unlock and locate the vehicle, and set interior temperature gauges. Drivers also can use the app to perform a variety of other functions such as place a call for roadside assistance; monitor the vehicle's fuel level; check the tire pressure and battery status; and program engine start times.

Production of the all-new 2015 Lincoln MKC is slated to begin in the second quarter of 2014 at the Louisville Assembly Plant in Louisville, Ky. Vehicles will begin arriving to Lincoln dealerships next summer.